Ipsos Views: Big Data: A Guided Tour

Big Data can be hard to pin down - a little mysterious, even. In this Ipsos Views white paper, Rich Timpone, Senior Vice President at the Ipsos Science Centre, gives us a guided tour of Big Data.

Look at its power. Imagine the potential. It often feels like Big Data is omnipresent. Not least in the workplace, where it has become a feature of so many discussions about strategies and business plans. But it also brings with it risks and responsibilities – as witnessed by growing consumer concerns about data protections and information security.

Big Data can be hard to pin down – a little mysterious, even. In this Ipsos Views white paper, Rich Timpone, Senior Vice President at the Ipsos Science Centre, gives us a guided tour of Big Data.

For the research industry, the paper provides some clear guidelines to follow to make sense of the subject matter.

The tour includes:

  • A definition of Big Data
  • The characteristics and types of Big Data
  • The risks of Big Data
  • How Big Data should (and should not) be used
  • Why Big Data needs big theory

Contact Rich Timpone of the Ipsos Science Centre for more information.

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