Look at its power. Imagine the potential. It often feels like Big Data is omnipresent. Not least in the workplace, where it has become a feature of so many discussions about strategies and business plans. But it also brings with it risks and responsibilities – as witnessed by growing consumer concerns about data protections and information security.
Big Data can be hard to pin down – a little mysterious, even. In this Ipsos Views white paper, Rich Timpone, Senior Vice President at the Ipsos Science Centre, gives us a guided tour of Big Data.For the research industry, the paper provides some clear guidelines to follow to make sense of the subject matter.
The tour includes:
- A definition of Big Data
- The characteristics and types of Big Data
- The risks of Big Data
- How Big Data should (and should not) be used
- Why Big Data needs big theory
Contact Rich Timpone of the Ipsos Science Centre for more information.