News & Polls: All | Ipsos MORI

Ipsos MORI
News & Polls: All

Society

Six in ten think withdrawal deal would be bad for the UK – but public can’t agree on what should happen next

The Ipsos MORI December 2018 Political Monitor reveals most of the public believe withdrawing from the EU on the terms of the government’s deal will be bad for the UK.
7 December 2018
Society

How active are children and young people (and will they tell us)?

Dr Margaret Blake blogs on the Active Lives Children and Young People survey. She covers how the survey for Sport England was designed and how important the findings are for addressing key questions about children and young people.
6 December 2018
Society

The Perils of Perception 2018

37-country study highlights global public’s misperceptions about crime and violence, sex, climate change, the economy and other key issues.
6 December 2018
Society

The facts may have changed on Brexit - but people’s minds have not

Reflecting the national vote in the 2016 referendum, voters in Bedford split almost the same way, with 51.8% voting to leave the EU. Two years on, we joined the BBC Radio 4 Today programme to ask local Bedford residents what they have to say on the matter now.
5 December 2018
Corporate

What New Year's Resolutions should the tech sector make to repair its reputation?

Our research among Parliamentarians, business journalists, and other key stakeholders provides insight into the priorities of decision-makers for the tech sector in 2019.
3 December 2018
Society

Concern about Brexit continues to climb and worry about crime rises to a seven-year high

The Ipsos MORI Issues Index for November 2018 shows sixty-two per cent of Britons see the EU and Brexit as one of the biggest issues for Britain, while concern about crime has risen by ten points since last month.
30 November 2018
Society

Majority of Britons believe not enough is being done to meet infrastructure needs

Findings from the latest Global Infrastructure Index survey conducted by Ipsos MORI in partnership with the Global Infrastructure Investor Association (GIIA).
29 November 2018
Corporate

What the Nike campaign tells us about the risks & rewards of taking a stand

Nike's advertising campaign featuring Colin Kaepernick – a man described by the New York Times as “perhaps the most divisive American athlete of his generation” – is one of the most contentious examples of corporate activism in recent memory. What lessons can corporate communicators draw from the company speaking out on a ‘hot button’ issue, and how does this affect corporate reputation?
28 November 2018
Corporate

Beyond Binary – Communicating With Gen Z

The Ipsos Corporate Reputation team were recently joined in a round-table discussion at The Ivy in London with 12 leading corporate communicators, to explore the implications of our recent Gen Z research.
23 November 2018
Corporate

How brands can align themselves with local sentiment

As consumer tastes shift towards local, artisanal goods, established corporate brands need to understand the appeal of such products, and how they can more closely align themselves with consumer values.
23 November 2018