The Political Triangle 1987-2013

Relative importance to voters of policies, leaders and party as a whole

Q I want you to think about what it is that most attracted you to … party. Some people are attracted mainly by the policies of the party, some by the leaders of the party and some because they identify with the party as a whole. If you had a total of ten points to allocate according to how important each of these was to you, how many points would you allocate to the leaders of the party you intend voting for, how many to its policies, and how many to the party as a whole? Please bear in mind that the total of all your points should add up to ten.

(Figures in table are mean average scores given by respondents)

  All Mean Con Mean Lab Mean Lib Dem Mean
11 June 1987
Leaders 3.5 n/a n/a n/a
Policies 4.4 n/a n/a n/a
Parties 2.1 n/a n/a n/a
25-28 April 1992
Leaders 3.2 3.5 2.9 3.4
Policies 4.4 4.3 4.5 4.2
Parties 2.0 2.0 2.4 2.2
25-28 April 1997
Leaders 3.4 3.6 3.6 3.3
Policies 4.1 4.2 3.8 4.3
Parties 2.3 2.2 2.5 2.3
29 May 2001
Leaders 3.2 2.9 3.4 3.2
Policies 4.2 4.4 3.9 4.4
Parties 2.4 2.5 2.3 2.3
7-11 April 2005
Leaders 3.0 3.0 3.4 2.9
Policies 4.7 4.8 4.4 5.1
Parties 2.1 2.2 2.3 2.0
21-25 April 2005
Leaders 3.1 3.0 3.3 2.9
Policies 4.6 4.7 4.2 4.7
Parties 2.4 2.3 2.6 2.3
15-17 August 2008
Leaders 3.9 4.1 4.1 3.5
Policies 4.0 3.9 3.7 4.2
Parties 2.1 2.0 2.2 2.2
19-22 February 2010
Leaders 3.8 3.9 4.0 3.6
Policies 3.8 3.8 3.5 4.0
Parties 2.2 2.1 2.2 2.2
7-9 December 2013
Leaders 2.6 2.9 2.4 2.5
Policies 4.1 4.3 4.0 3.7
Parties 3.3 2.9 3.6 3.8
 12-15 April 2015  
 Leaders 2.59  2.77 2.29 2.64
 Policies  4.31 4.43 4.30 4.21
 Parties  3.04 2.67 3.36 3.15

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