Understanding citizens' perspectives on public services has been a central focus of Ipsos MORI's work for many years. This new publication is the first report from our current collaboration on citizen engagement with the 2020 Public Services Trust at the RSA.
The review explores what people want, need and expect from public services, drawing together Ipsos MORI's historical data across all key public service areas. Our analysis underscores the importance of understanding public priorities and the trade-offs the public are willing to make, more than ever in a time when tough choices will need to be made on public spending. As Paul Buddery and Henry Kippin from the 2020 Public Services Trust point out in their introduction:
‘Without properly understanding what the public want and value, and how they relate to today’s services, it will be impossible to design services for tomorrow that fit the lives they live, and develop the capabilities they need to fulfil their aspirations. Ipsos MORI’s evidence should be of interest to anyone concerned about the meaning and impact of public services today, and their democratic reform in the future.’
Evaluating Making Tax Digital’s impact on record-keeping behaviour and scope for error among small businesses
Ipsos MORI was commissioned by HMRC to undertake qualitative research with small businesses to understand the impact that Making Tax Digital has had on their record-keeping behaviour and scope for error when preparing VAT submissions.
Families’ and childcare providers’ perceptions of the impact of Tax-Free Childcare
Her Majesty’s Revenue and Customs (HMRC) commissioned Ipsos MORI to undertake qualitative research with parents and childcare providers across the UK to explore the impact of two government childcare initiatives: Tax-Free Childcare (TFC) and funded hours.