It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.
Mieszkańcy Peru, Hiszpanii i Brazylii wydają się mieć najmniej tradycyjne postawy wobec płci kulturowej, a najbardziej tradycyjni są obywatele Rosji, Serbii i Chin. Na to wskazują wyniki międzynarodowego badania Ipsos przeprowadzonego w 28 krajach świata.
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
Poverty & social inequality continues to be the greatest concern worldwide. We start the year with 61% globally saying that things in their country are heading in the wrong direction, up four points on 12 months ago.
70 proc. konsumentów na świecie zmodyfikowało swoje zachowania z obawy przed zmianami klimatu. Najważniejsze działania dotyczą zużycia wody i energii w domu, gospodarki odpadami i wyborów żywieniowych. Polacy wyraźnie częściej niż konsumenci w innych krajach deklarują ograniczanie zużycia wody.
It is no secret that media consumption is changing fast. While mass media continue to dominate, some alternative formats are rapidly growing in popularity.
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
