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Konsumenten erwarten nachhaltige Verpackungen
Eine deutliche Mehrheit der Konsumenten erwartet von den Herstellern Produkte, bei denen so wenig Verpackungsmüll wie möglich entsteht. In Deutschland geben sogar mehr als drei von vier Verbrauchern (77%) an, dass sie Produkte kaufen möchten, für die möglichst wenig Verpackungsmaterial verwendet wird. Auch global gesehen ist der Bedarf an umwelt- und ressourcenschonenden Verpackungen ähnlich gross (75%), so das Ergebnis einer aktuellen Ipsos-Studie in 28 Ländern.
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Black Friday: Still the superhero of the shopper’s year?
Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.
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Can financial services tackle health and wellness?
As consumers are looking beyond the traditional markets to address their health and wellness needs, there are opportunities for financial services companies to help people improve their holistic well-being.
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Social media monitoring the fast-paced landscape of climate change conversations
The view from online: unfiltered, uncensored & unsolicited.
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The future of healthcare market access: three disruptors & three enablers
What disruptive trends will shape the healthcare landscape of the future? What will companies need to do to facilitate successful delivery of value and access?
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Beyond price promotions
In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.
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Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.
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Flight-shaming: Would you change your travel plans to save the planet?
One in seven say they would pay more for travel with lower carbon footprint than airplanes.