Cost of Living
In the seventh edition of the Ipsos Cost of Living Monitor we find, despite falling inflation rates, people are still feeling the pressure
Key findings from our 2025 Cost of Living Monitor:
- More people feel they are doing financially better. 37% say they are doing financially well/alright, up from 33% at the end of 2024. Australia (+10pp), Great Britain and Thailand (both +6pp) have seen the biggest improvements in people living well.
- Europeans and North Americans think they will have less money to spend. Across 30 countries, 30% think they will have more disposable income in the next 12 months, while 31% think they will have less.
- Worries about inflation grow. 68% across 30 countries think the rate of inflation in their country will rise in the next year. This is 6pp higher than it was in November 2024.
- Many think their country is in recession. 42% of people think their country is in recession, compared to 30% who do not think this to be the case.