Insights Hub

All content

• Public Opinion Publication

  The Two Sides of Millennials & Politics

  by Mike Colledge & Chris Martyn

  03.31.15
• Advertising Publication

  One Track Minded: Neuroscience in Advertising Measurement

  by Michael Rodenburgh

  03.26.15
• Path to Purchase Publication

  Path to Purchase

  Understand the dynamics involved along people’s journey, in order to optimize brand’s touchpoints strategy: what media for what function and when.

  03.09.15
• Advertising Publication

  Getting to the Heart of the Matter: Leveraging Neuroscience in Market Research

  Valentines' Day may be behind us, but as spring approaches, we can still turn our minds to affairs of the heart.

  03.03.15
• Media Publication

  A Live TV Nation

  by Mary Beth Barbour

  02.25.15

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

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• Advertising Publication

  Keeping the Spark Alive with Consumers

  by Michael Rodenburgh

  02.25.15
• EFM Publication

  Enterprise Feedback Management (EFM)

  Customers across all categories now look for a personalized experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.

  02.10.15
• Media Measurement Publication

  MediaCell

  MediaCell is a versatile solution with a number of potential applications.

  02.10.15
• User Experience Publication

  Usability Tests

  The general objective is to check a website or a mobile app by analyzing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analyzed.

  02.09.15
• Innovation Publication

  Workshops

  Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.

  02.09.15
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  Insight Cloud Publication

  Insight Cloud

  Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.

  02.09.15