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Market Strategy & Understanding

Market Strategy & Understanding
Ipsos Syndicated Studies
Ipsos offers a suite of syndicated studies, covering a broad range of topics, sectors, industries and trends. Syndicated studies provide a cost effective method of getting top level research results and findings.
Consumers & Brands
  • Syndicated Surveys
Market Strategy & Understanding
How to Win
Optimize brand positioning and assets
Consumers & Brands
  • Marketing
  • Environment
Market Strategy & Understanding
Brand Success
How do I position my brand and portfolio for sustained performance?
Consumers & Brands
  • Brand Measurement
  • Brand Equity
Market Strategy & Understanding
Lottery & Gaming Research
With over 25 years of North American specialized lottery & gaming research, Ipsos continues to dedicate a team to this industry to bring the best of Ipsos’ solutions to help clients retain and grow their player base;
Consumers & Brands
  • Market Research
  • Gaming
Market Strategy & Understanding
Consumer Fundamentals
How do I segment people and occasions to maximize business potential?
Consumers & Brands
  • Usage & Attitude
  • Segmentation
  • Market Research
  • Consumer Behavior
Market Strategy & Understanding
Category Fundamentals
What can I learn about category behavior and attitudes that shows me where to play and how to win?
Consumers & Brands
  • Shopper
  • Omnichannel
  • E-Commerce
  • Consumer Behavior
  • Path to Purchase

Online Communities and Panels

Online Communities and Panels
Communities
Engaging online environments for always-on human insights
Capabilities
  • Communities
Online Communities and Panels
Custom Panel
Robust online proprietary panels for longitudinal research at scale
Capabilities
  • Panels

Innovation

Innovation
Collective Innovation
Innovate with the collective intelligence of Ipsos HI+AI experts and solutions.
Consumers & Brands
  • Innovation
Innovation
Artificial Intelligence
Discover, generate, and screen your ideas, concepts, products and packaging with generative and analytical artificial intelligence.
Consumers & Brands
  • Innovation
Innovation
Innovation and Forecasting
Our solutions evaluate, screen and forecast your innovations and optimize their appeal.
Consumers & Brands
  • Innovation
Innovation
Product Testing
The product testing solution enables clients to achieve product superiority through innovation or renovation.
Consumers & Brands
  • Product Testing
Innovation
Packaging Research
Evaluate, optimize and forecast the potential of new packaging.
Consumers & Brands
  • Package Testing
Innovation
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Consumers & Brands
  • User Experience

Creative Excellence

Creative Excellence
Creative|Spark AI
Discover the new age of artificial intelligence (AI) powered ad evaluation to spark your human intelligence (HI) and creative effectiveness.
Consumers & Brands
  • Society
Creative Excellence
Creative In-Market
Monitor, evaluate and optimize your campaign performance on-air or post airing.
Consumers & Brands
  • Advertising
Creative Excellence
Creative Development
Explore the communication strategy, uncover the best idea and creative route.
Consumers & Brands
  • Media Measurement
Creative Excellence
Creative Assessment
Assess and maximize creative potential to achieve short- and long-term effects for your brand.
Consumers & Brands
  • Digital
  • Advertising

Brand Health Tracking

Brand Health Tracking
Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
Consumers & Brands
  • Brand Measurement
Brand Health Tracking
Brand Equity Measurement
Understand what is driving your brand’s success, and plan your activation strategy.
Consumers & Brands
  • Brand Measurement

Ipsos MMA

Ipsos MMA
Unified Marketing Mix Modelling & Attribution Solutions
Advising some of the largest global brands with this holistic and unified analytic approach.
Consumers & Brands
  • Data Analytics
  • Marketing
  • Social Media
Ipsos MMA
Unified Marketing Measurement & Optimization | MTA
Providing real-time, actionable insights into addressable and owned marketing channels.
Consumers & Brands
  • Data Analytics
  • Marketing
Ipsos MMA
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
Consumers & Brands
  • Marketing
Ipsos MMA
Pricing Analytics
Optimising pricing decision-making represents one of the largest, multi-million dollar opportunities for companies to drive incremental sales and profits.
Consumers & Brands
  • Marketing

Strategy3

Strategy3
Ipsos Strategy3
We’re not a consulting firm, research agency, or innovation lab. We’re all three.
Consumers & Brands
  • Society

Channel Performance

Channel Performance
Mystery Shopping
Measuring the delivery of Brand and Customer Experience promises.
Consumers & Brands
  • Mystery Shopping
Channel Performance
Customer Counting
Driving sales conversion, transaction size and staff optimization.
Consumers & Brands
  • Customers
Channel Performance
Execution Measurement
Measuring the execution of brand strategy.
Consumers & Brands
  • Customer Experience

Simstore

Simstore
Shopper
Understand purchase decisions and manage your category successfully.
Consumers & Brands
  • Shopper
Simstore
InnoTest
Measure the success of new products in a competitive context.
Consumers & Brands
  • Shopper
Simstore
Pack
Measure the success of new packs in a competitive context.
Consumers & Brands
  • Shopper
Simstore
Planogram
Measure the impact of your planogram and/or POS strategies.
Consumers & Brands
  • Shopper
Simstore
Price
Create a winning pricing strategy.
Consumers & Brands
  • Shopper
Simstore
Assortment / Line Optimization
Create a winning product line.
Consumers & Brands
  • Shopper

Public Affairs

Public Affairs
Public Policy Improvement
Understanding perceptions of citizens, public service users and other stakeholders.
Citizens
  • Public Opinion
Public Affairs
International Social Research
Understanding citizens and societies around the world.
Citizens
  • Public Opinion
  • International
Public Affairs
Political and Public Opinion Polling
Understanding and informing public opinion and politics.
Citizens
  • Public Opinion
Public Affairs
Global Advisor
Talking to citizens around the world every month.
Citizens
  • International
  • Market Research
Public Affairs
Trend and Syndicated Studies
Local understanding; global context.
Citizens
  • Syndicated Surveys
  • Market Research
  • Public Opinion
Public Affairs
Equity, Diversity, and Inclusion
Helping you uncover the story of your organization: Taking action on Equity, Diversity, and Inclusion (EDI) in the workplace.
Citizens
  • Society
Public Affairs
The Newcomer Perspective
An industry-first partnership with the Institute for Canadian Citizenship (ICC) to capture the full spectrum of the Canadian newcomer experience.
Citizens
  • Panels
  • Immigration

Corporate Reputation

Corporate Reputation
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.
Citizens
  • Corporate
  • Reputation
Corporate Reputation
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
Citizens
  • Employee Engagement
  • Employees

Healthcare

Healthcare
Inspiring Better Healthcare
Commercial success in the healthcare sector means putting the patient at the heart of every decision...
Doctors & Patients
  • Healthcare

Ipsos UU - Qualitative

Ipsos UU - Qualitative
Online Qualitative
Video Interactions, QualSpace discussion board, AppLife mobile app: From Face-to-Face to Heart-to-Heart.
Capabilities
  • Ethnography
Ipsos UU - Qualitative
Immersive Research – Ethnogaphy, Immersions and Empathy
An unfiltered reality of people and their culture communicated through film.
Capabilities
  • Ethnography
Ipsos UU - Qualitative
Open Exchanges
Explore a theme, a category, a brand. Develop concepts and communications.
Capabilities
  • Qual
Ipsos UU - Qualitative
Workshops
Making insights more impactful to business growth.
Capabilities
  • Qual
  • Insights
Ipsos UU - Qualitative
Labs
Build the campaign strategy.
Capabilities
  • Qual
Ipsos UU - Qualitative
Curation
Turn multiple data sources into compelling, actionable, in-context insights, ready for activation.
Capabilities
  • Curation
  • Insight Cloud

Social Intelligence Analytics

Social Intelligence Analytics
Consumer Intelligence by Synthesio
A market-leading AI-enabled consumer intelligence platform.
Capabilities
  • Social Listening
  • Social Media
Social Intelligence Analytics
Applied AI & Unstructured Data Analytics
Making sense of unstructured data with cutting-edge artificial intelligence-powered algorithms.
Capabilities
  • Social Listening
  • Social Media
Social Intelligence Analytics
Insight & Advisory Services
In-depth understanding of consumer generated data thanks to artificial intelligence coupled with decades of research rigor.
Capabilities
  • Social Media
  • Social Listening

Observer

Observer
FastFacts
Get fast answers with a full self-service researcher assisted platform.
Consumers & Brands
  • Digital
Observer
Data & Delivery
No matter what the question is, or where you want to ask it, Ipsos has the answer.
Consumers & Brands
  • Data Collection

Digital Platform

Digital Platform
Digital Platform
World-class market research in the blink of an eye
Capabilities
  • Digital

Audience Measurement

Audience Measurement
Measurement of TV/Video Viewing
Sizing, profiling and monetising the TV/video viewing audience.
Customers & Employees
  • Audience Measurement
  • Media Measurement
Audience Measurement
Measurement of Radio/Audio/Podcast Listening
Understanding the radio/audio/podcast listening audience.
Customers & Employees
  • Audience Measurement
  • Mobile
Audience Measurement
Measurement of Readership
Understanding reader behaviour across publisher media platforms.
Customers & Employees
  • Audience Measurement
Audience Measurement
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Customers & Employees
  • Audience Measurement
  • Cross Media
Audience Measurement
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Customers & Employees
  • Audience Measurement
Audience Measurement
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Customers & Employees
  • Audience Measurement
  • Cross Media
Audience Measurement
Digital Audience Measurement
Understanding audiences of digital media.
Customers & Employees
  • Audience Measurement
  • Digital
Audience Measurement
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Customers & Employees
  • Audience Measurement
Audience Measurement
Population Movement Tracker
Tracking travel before, during and after the coronavirus pandemic.
Customers & Employees
  • Audience Measurement
Audience Measurement
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Customers & Employees
  • Affluent Survey

Customer Experience

Customer Experience
Customer Experience
Delivering a Return on Customer Experience Investment.
Customers & Employees
  • Customer Experience
  • Customer Insights
  • Customer Relationship
  • Voice of the Customer
Customer Experience
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Customers & Employees
  • Customer Experience
  • Voice of the Customer
Customer Experience
Employee Experience
Your employees are your most valuable asset. They differentiate the service you provide to your customers, drive efficiencies and innovation, and ensure your purpose, ambition and strategy can be realised successfully,
Customers & Employees
  • Employee Engagement
  • Employees
Customer Experience
Customer Experience Analytics
Enabling organizations to ensure their Customer Experience delivers on their Brand Promise.
Customers & Employees
  • Customer Experience
  • Customer Insights
  • Analytics
Customer Experience
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Customers & Employees
  • Customer Experience

Automotive and Mobility Development

Automotive and Mobility Development
Early Stage
How to make future vehicle and mobility concepts successful.
Customers & Employees
  • Car Clinic
  • E mobility
Automotive and Mobility Development
Concept and Product Success
How to change future vehicle concepts and communication to (better) meet consumer needs.
Customers & Employees
  • Car Clinic
Automotive and Mobility Development
Market Launch
How to improve vehicles after launch and to optimise the next generation of models. What drives new vehicle acceptance and rejection?
Customers & Employees
  • Car Clinic
Automotive and Mobility Development
Automotive User Experience tests
How to improve driving and in-car user experience.
Customers & Employees
  • Car Clinic
  • User Experience
Automotive and Mobility Development
Benchmarking & In-Market
How to predict mobility usage and vehicle sales.
Customers & Employees
  • Car Clinic
  • Analytics

Omnibus

Omnibus
Omnibus
For fast answers you can trust, choose from our range of world class Omnibus solutions.
Capabilities
  • Data Collection

Global Science Organization

Global Science Organization
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Capabilities
  • Science
  • Neurosciences

Employee Experience

Customer Experience
Employee Experience
Your employees are your most valuable asset. They differentiate the service you provide to your customers, drive efficiencies and innovation, and ensure your purpose, ambition and strategy can be realised successfully,
Customers & Employees
  • Employee Engagement
  • Employees

Total Operations

Total Operations
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence.
Capabilities
  • Data Collection