• Home
  • Consumer Behavior

Consumer Behavior

Seven in 10 Consumers Require Creator Authenticity Before Hitting 'Follow'
Society Survey

Seven in 10 Consumers Require Creator Authenticity Before Hitting 'Follow'

Authenticity is the Entry Point, But Engagement and Identity Drive Impact
shopping
Consumer Behavior Publication

Measure, Manage & Improve Your Retail Performance

Watch our on demand webinar featuring case studies demonstrating the power of measuring customer behavior and journey mapping, traffic counting and queue management.
Person cross-country skiing in mountains with dog
Consumer Behavior Survey

Half (51%) of Canadians Not Confident They Will Take a Winter Vacation This Year

Cost Cited as Main Barrier; Average Winter Holiday Now Costs $2,706 (+5%)
Open wallet with no money inside
Financial Security Survey

Nearly Half of Canadians (48%) Are $200 or Less Away from Financial Insolvency

On Average Have $557 Left Each Month After Paying Bills (-$142); Lowest Since 2016
Digital Pulse
Digital Survey

Study reveals on-line video continues to grow, may be an extension of the TV era

Thirteenth annual Digital Marketing Pulse Survey provides actionable insights for Canadian marketers
Cannabis Plant
Consumer Behavior Publication

Beyond the Haze

Ipsos’ Mike Rodenburgh discusses how cannabis is impacting Canada’s wine and alcohol market
Man waiting at airport
Insights Survey

Bad Travel Etiquette, Flight Delays, Airport Security and Lost Baggage Top Canadians Air Travel Pet Peeves

One Quarter (26%) Have Made a Travel-Insurance Claim, with Lost Baggage Most-Frequent Claim (40%)
BSci Growth
Consumer Behavior Publication

Fuel Your Growth with Behavioral Science

View our on demand webinar demonstrating the power of behavioral science in changing consumer behavior.
Financial Security Survey

Nearly Half (48%; +2pts) of Canadians Are on the Brink of Financial Insolvency; Struggling to Make Ends Meet at Month-End

More Than 4 in 10 are unsure they will be able to cover all family and living expenses in the next year without going into further debt
idea
Consumer Behavior Event

[WEBINAR] The Future with Behavioral Science: Fuel Your Growth Today

Are you looking for new ways to challenge the category leader? Are finding new ways to win at shelf – clicks and bricks – critical for your growth?
64 - 72 of 580 items