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Consumer Behavior

[WEBINAR] The Consumption Audit: Consumer Truths Behind Changing Consumption
Food & Beverage Webinar

[WEBINAR] The Consumption Audit: Consumer Truths Behind Changing Consumption

Join Ipsos for an exclusive preview of Canada CHATS 2027, our 13th annual Consumption Habits and Attitudinal Trends Report, as we audit the beliefs, behaviours, and tensions shaping food and beverage consumption today.
marketing
Science Publication

Personalized Marketing With Behavioral Science

We use behavioral science to help clients accomplish three things. Find out what they are.
consumption trends
Consumption Event

[WEBINAR] Renovation of Consumption Routines: Investing for Future Growth

Join Ipsos for a complimentary live webcast for insights gleaned from CHATS, our annual study of Canadian Consumption Habits and Attitudinal Trends. Please note, this session will not be recorded, or available after this date. Don’t miss out!
shopping
Consumer Behavior Publication

Measure, Manage & Improve Your Retail Performance

Watch our on demand webinar featuring case studies demonstrating the power of measuring customer behavior and journey mapping, traffic counting and queue management.
Person cross-country skiing in mountains with dog
Consumer Behavior Survey

Half (51%) of Canadians Not Confident They Will Take a Winter Vacation This Year

Cost Cited as Main Barrier; Average Winter Holiday Now Costs $2,706 (+5%)
Open wallet with no money inside
Financial Security Survey

Nearly Half of Canadians (48%) Are $200 or Less Away from Financial Insolvency

On Average Have $557 Left Each Month After Paying Bills (-$142); Lowest Since 2016
Digital Pulse
Digital Survey

Study reveals on-line video continues to grow, may be an extension of the TV era

Thirteenth annual Digital Marketing Pulse Survey provides actionable insights for Canadian marketers
Cannabis Plant
Consumer Behavior Publication

Beyond the Haze

Ipsos’ Mike Rodenburgh discusses how cannabis is impacting Canada’s wine and alcohol market
Man waiting at airport
Insights Survey

Bad Travel Etiquette, Flight Delays, Airport Security and Lost Baggage Top Canadians Air Travel Pet Peeves

One Quarter (26%) Have Made a Travel-Insurance Claim, with Lost Baggage Most-Frequent Claim (40%)
BSci Growth
Consumer Behavior Publication

Fuel Your Growth with Behavioral Science

View our on demand webinar demonstrating the power of behavioral science in changing consumer behavior.
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