Consumer Behavior

Cost Cited as Main Barrier; Average Winter Holiday Now Costs $2,706 (+5%)

On Average Have $557 Left Each Month After Paying Bills (-$142); Lowest Since 2016

Thirteenth annual Digital Marketing Pulse Survey provides actionable insights for Canadian marketers

Ipsos’ Mike Rodenburgh discusses how cannabis is impacting Canada’s wine and alcohol market

One Quarter (26%) Have Made a Travel-Insurance Claim, with Lost Baggage Most-Frequent Claim (40%)

View our on demand webinar demonstrating the power of behavioral science in changing consumer behavior.

More Than 4 in 10 are unsure they will be able to cover all family and living expenses in the next year without going into further debt

Are you looking for new ways to challenge the category leader? Are finding new ways to win at shelf – clicks and bricks – critical for your growth?

Discover three tips to ensure your traditional U&A studies are evolving to provide meaningful insight.