Consumer Behavior

More Than 4 in 10 are unsure they will be able to cover all family and living expenses in the next year without going into further debt

Are you looking for new ways to challenge the category leader? Are finding new ways to win at shelf – clicks and bricks – critical for your growth?

Discover three tips to ensure your traditional U&A studies are evolving to provide meaningful insight.

This white paper fights back at the criticism of surveys, showing how they can measure behaviour and predict an innovation’s success.

Rising concerns about obesity and diet-related illnesses have prompted regulatory pressure on food manufacturers to cut sugar from their products.

Join Ipsos for a complimentary live webcast for insights gleaned from CHATS, our annual study of Canadian Consumption Habits and Attitudinal Trends. Please note, this session will not be recorded, or available after this date.

Is your brand ready to take advantage of the cannabis culture?

Three in Ten Married/Common Law Canadians with Debt Say it Causes Issues in Their Relationship

Canadians Reduced Variable Expenses, Fixed Expenses, and Set a Budget to Improve Debt Situation