As summer is ending and the temperature begins to fall, a new worry enters the mind of the Danes. The energy crisis has gone straight into second place of the biggest worries for Danes.
While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
In 5 infographics, we give you what Ipsos’ recent global polling reveals about how worried consumers are about rising prices, their country’s economy and if they expect relief anytime soon.
In this month’s edition of Ipsos Update you'll find articles related to the global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident. We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.
In August, inflation continues to land on top worry with climate change and healthcare on a second and third place. Get the latest insights on What Worries Denmark below.
New global inflation polling by Ipsos finds that even though Denmark is among the countries where most people say they are doing alright, 22% of Danes are still finding it quite or very difficult to manage financially these days.
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
