INDIAN CONSUMER MARKET

The Ipsos Love Life Satisfaction 2025 - a 30-country global survey among 23,765 adults, to mark Valentine's Day.

In this inaugural issue of the Ipsos Housing Monitor, 23 of 30 markets & most global citizens say their housing is on wrong track.

Ideal home for Indians: INNER CITY, DETACHED HOME

48% Indians say rising housing prices is a good thing; 6 in 10 Indians aspire to own their own home; 58% renters want to own a home.

High taxes, high interest rates and high property prices pose biggest challenges in housing

India retains 2nd rank on National Index Score

Most urban citizens across demographics prefer instore shopping, except SEC A which prefers a combo of online and instore mode

Worry around unemployment and inflation further recedes among urban Indians
Crime and Violence, emerges world’s No.1 worry, displacing inflation to 2nd spot

India (64.5) and Indonesia (62.3) are the only countries with a National Index score of 60 or higher.

3 in 4 urban Indians believe there is too much display of nationalism at the Olympics.
Indians most interested in watching football/ soccer, badminton, volleyball, tennis, cycling, boxing, basketball etc.

An Ipsos global advisor 32 country study

What worries Indians?