INDIAN CONSUMER MARKET

Paradox of Urban Indians - endorse providing refuge for escaping war & persecution; but do not want more refugees: Ipsos World Refugee Day Global Survey

Global and local parents eager for vaccine for kids: Ipsos Essentials;
4 in 5 Urban Indians fear outbreak of another wave of COVID19 infections

Ipsos India promotes Anthony Dsouza to Country Service Line Leader, Innovation

Headache emerges top common health ailment among Urban Indians: Ipsos Consumer Health Monitor – OTC Quotient of Urban India
Eno most preferred OTC brand for gastric conditions; Zandu balm top choice among balms for headaches

90% Urban Indians ready for the Vax Jab: Ipsos Essentials Global Fortnightly Survey;
75% Urban Indians worry about COVID19 & Health (highest globally);
The syndicated study is a storehouse of insights for marketers on impact on state of mind, state of wallet and future intentions

At Ipsos we know how important business results are for your brand. You are investing time, resources and money in advertising to ensure your brand is encoded in people's minds.

COVID19 displaces Unemployment from top spot to emerge biggest worry of urban Indians in April 2021: Ipsos What Worries the World global monthly survey;
COVID 19 & Unemployment are neck-to-neck in worry, separated by 1 point.
India stays 2nd most optimistic, across 28 markets polled, 2/3rd believing country is moving in right direction

Urban Indians in better emotional and mental health in 2021 Versus 2020 when the pandemic broke out – Net scores have improved – WEF-Ipsos 1-year of COVID19 global survey

Ipsos India Knowledge Review 2021 is a compilation of thought pieces written by our experts across our service lines and functions. The theme for 2021 is CHANGE, and the articles provide a perspective on how people, culture and markets are changing and what this could mean for brands and businesses.