INDIAN CONSUMER MARKET

Hybrid Work Mode the way forward? 57% Urban Indians expect their employers to support a more flexible work situation in the future: Ipsos Essentials Study; 4 in 10 like the flexibility at work now, though 4 in 10 want to work more outside of home

Consumer Confidence inches up by 1.1 percentage points in July 2021: Refinitiv-Ipsos India monthly PCSI; Sentiment upbeat for personal finances and investments. Downbeat for jobs and the economy.

Paradox of Urban Indians - endorse providing refuge for escaping war & persecution; but do not want more refugees: Ipsos World Refugee Day Global Survey

Global and local parents eager for vaccine for kids: Ipsos Essentials;
4 in 5 Urban Indians fear outbreak of another wave of COVID19 infections

Ipsos India promotes Anthony Dsouza to Country Service Line Leader, Innovation

Headache emerges top common health ailment among Urban Indians: Ipsos Consumer Health Monitor – OTC Quotient of Urban India
Eno most preferred OTC brand for gastric conditions; Zandu balm top choice among balms for headaches

90% Urban Indians ready for the Vax Jab: Ipsos Essentials Global Fortnightly Survey;
75% Urban Indians worry about COVID19 & Health (highest globally);
The syndicated study is a storehouse of insights for marketers on impact on state of mind, state of wallet and future intentions

At Ipsos we know how important business results are for your brand. You are investing time, resources and money in advertising to ensure your brand is encoded in people's minds.

COVID19 displaces Unemployment from top spot to emerge biggest worry of urban Indians in April 2021: Ipsos What Worries the World global monthly survey;
COVID 19 & Unemployment are neck-to-neck in worry, separated by 1 point.
India stays 2nd most optimistic, across 28 markets polled, 2/3rd believing country is moving in right direction