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INDIAN CONSUMER MARKET

INDIAN CONSUMER MARKET

Global Advisor Survey

India Defies the Global Cost-of-Living Squeeze: Ipsos Cost of Living Monitor 2026

While households across many major economies grow increasingly concerned about the impact of rising costs on their finances and living standards, Indian consumers demonstrate a distinctive ability to navigate inflationary pressures while maintaining a positive outlook on their quality of life.

05.11.26

Artificial Intelligence Survey

Indians perceive artificial intelligence more a boon than bane, yet tread with prudence in AI adoption: Ipsos AI Monitor 2024

An Ipsos global advisor 32 country study

11.06.24

What Worries the World Survey

India notches up 2nd rank in optimism with further surge in optimism in May: Ipsos What Worries the World global survey

What worries Indians?

27.05.24

Happiness Survey

Uptick in happiness in May, as full time parents/ homemakers & females display major surge in happiness - Ipsos IndiaBus Happiness Monitor

The survey also captured happiness across a host of parameters and interestingly for most of the parameters, citizens reported an increase in happiness over the previous month.

20.05.24

Ipsos IndiaBus Survey

3 in 4 Urban Indians say they are happy in April 2024: Ipsos IndiaBus Happiness Survey

87% in tier1 happy; 84% in north & west zone; only 55% in south zone happy
Happiness has surged in 2024 versus 2023

01.05.24

Global Advisor Survey

India continues to be optimistic in April 2024, while most global markets are downbeat about the future: Ipsos What Worries the World global monthly survey

Global South (including India) most upbeat

30.04.24

Consumer Confidence Survey

India holds onto pole position with highest national index score across 29 countries, despite the consumer sentiment lowering in April 2024: LSEG-Ipsos PCSI monthly survey

Each month, Ipsos tracks attitudes of consumers in 29 markets (including India) on the current and future state of their local economy, their personal financial situation, the employment climate, and their purchasing and investing confidence.

30.04.24