INDIAN CONSUMER MARKET

The survey also captured happiness across a host of parameters and interestingly for most of the parameters, citizens reported an increase in happiness over the previous month.

87% in tier1 happy; 84% in north & west zone; only 55% in south zone happy
Happiness has surged in 2024 versus 2023

Global South (including India) most upbeat

Each month, Ipsos tracks attitudes of consumers in 29 markets (including India) on the current and future state of their local economy, their personal financial situation, the employment climate, and their purchasing and investing confidence.

Entertainment (cricketainment) biggest motivation for watching the annual spectacle; T20 format, team format, pull factors too

Big jump in sentiment for jobs; sentiment also up for personal finances, economy and investments

Refinitiv has rebranded to LSEG (London Stock Exchange Group)

Ipsos teams feted at the MRSI organized The Golden Key Awards 2023 (GKA)

74% urban Indians feel to fix India we need a strong leader willing to break the rules;
74% want important political issues to be decided by people via referendums and not by elected officials;
74% feel the political and economic elite do not care about hard working people;
66% Indians want govt to increase spends on defense & national security; 66% want govt to increase spends in job creation;