INDIAN CONSUMER MARKET
India Defies the Global Cost-of-Living Squeeze: Ipsos Cost of Living Monitor 2026
While households across many major economies grow increasingly concerned about the impact of rising costs on their finances and living standards, Indian consumers demonstrate a distinctive ability to navigate inflationary pressures while maintaining a positive outlook on their quality of life.
Consumer Behaviour
Survey
7 in 10 urban Indians perceive businesses making excessive profits top cause of rising prices: Ipsos Global Inflation Monitor November 2022
Customer Experience
Publication
CX Service Design: Creating emotional attachment and driving brand growth
Sports
Survey
3 in 4 urban Indian soccer enthusiasts intend watching the FIFA World Cup 2022 (they are aware of FIFA & follow soccer)
Consumer Confidence
Survey
Consumer Confidence weakens for urban Indians in November: Refinitiv-Ipsos monthly India PCSI
Climate change
Survey
7 in 10 urban Indians (72%) endorse government spending on subsidies to make green technologies cheaper
unemployment
Survey
Urban Indians worry about unemployment, corruption, crime, poverty, and climate change in October 2022: Ipsos What Worries the World Survey
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