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Global Trends 2025
Global Trends

Global Optimism Declines According to Ipsos Global Trends 9th Edition

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  • Climate change Publication

    Attitudes to COP30

    Across 30 countries, as many people don’t know the main objective of COP30 as know its purpose, according to a new Ipsos Global Advisor survey.
  • Dynamic Demand Compass

    Discover the Potential of Today and Tomorrow with Ipsos' Dynamic Demand Compass
  • Politics Publication

    Know the New America & Beyond: October 2025

    A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.
  • Global Trends Publication

    Escape to Individualism

    As the world feels overwhelming, people are focusing on one thing they can control – themselves. But there’s a tension between those who strive for stature and those who focus more inward. Focus on leveraging trusted relationships to help people express their identities as they choose, even if they choose historical norms
  • What Worries the World – October 2025

    Conducted monthly in 30 countries among around 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.
  • Digital Publication

    The Digital Fairness Act: Battling the digital Wild West

    A new Ipsos study for the European Commission exposes persistent unfair practices in the EU’s digital markets. The findings make a powerful case for the Digital Fairness Act, and the urgent need to rebuild trust.