Insights Hub

All content

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  Food & Beverage Survey

  10 trends which are reshaping the Food and Beverage market

  Discover the hottest trends in food and beverage for 2018, including natural & organic and reducing meat proteins.

  13.07.18
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  Generation Y Survey

  Generation Z – Beyond Binary: new insights into the next generation

  This report pulls together existing and new analysis, as well as brand new research on this latest generation, to provide a better understanding of the initial signals on how they will be different to, or the same as, previous generations.

  13.07.18
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  Brands Publication

  Viewability with Brand Impact

  In 2018, Digital has found itself under the spotlight. Having received its fair share of positive and negative press, some preach the power of targeting whilst others will remind you that there is a lack of proven viewability.

  11.07.18
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  Society Publication

  The Future of Mobility - Electrification

  The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.

  05.07.18
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  Ipsos Update Publication

  Ipsos Update - July 2018

  Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. July’s edition features new papers on ethnography, audience measurement and food waste, as well as new global reports on the inclusiveness of nationalities and artificial intelligence.

  02.07.18

• Insights

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  Economy Publication

  The Economic Pulse of the World - June 2018

  The average global economic assessment of national economies surveyed in 28 countries is remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.

  01.07.18
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  Digital Survey

  Global Views on Cyberbullying

  Global awareness of cyberbullying is increasing, however 1 in 4 adults globally have still never heard of it.

  27.06.18
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  Politieke Barometer Survey

  Politieke barometer week 26

  Weinig verschuivingen kort voor het zomerreces

  27.06.18
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  Insights Publication

  The Numbers Game: Measuring Audiences in the Data Age

  People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.

  25.06.18
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  Ethnography Publication

  Ethnography: an Unfiltered View of Reality

  Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.

  11.06.18
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  International Survey

  What Worries the World - May 2018

  New global poll finds four concerns top the world’s worry list: financial/political corruption, unemployment, poverty/social inequality and crime and violence.

  08.06.18