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Global Trends 2025
Global Trends

Global Optimism Declines According to Ipsos Global Trends 9th Edition

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Personas in the Age of AI
Artificial Intelligence (AI)

Personas in the Age of AI

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Ignite Growth with Collective Innovation
Innovation

Ignite Growth with Collective Innovation

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  • Ipsos Update – November 2017
    Ipsos Update Publication

    Ipsos Update – November 2017

    Welcome to the November edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
  • The Economic Pulse of the World
    Economy Publication

    The Economic Pulse of the World - October 2017

    The average global economic assessment of national economies surveyed in 26 countries is up two points this wave with 47% of global citizens rating their national economies as ‘good’.
  • Device Agnostic
    Device Agnostic Publication

    Device Agnostic: What Marketers Need to Know

    Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021. There is no doubt that allowing respondents to take surveys on smartphones represents a critical tipping point for our industry. We must adapt quickly to stay connected to consumers, but with that comes risk as we need to rethink questionnaire design to meet respondents’ expectations on mobile.
  • The Future of Mobility - On the Road to Driverless Cars
    Consumers Publication

    The Future of Mobility - On the Road to Driverless Cars

    At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.
  • Behavioural Science Publication

    Behavioural Science

    Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.

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