Insights Hub

All content

• 

  Economy Publication

  The Economic Pulse of the World - November 2017

  The average global economic assessment of national economies surveyed in 26 countries remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.

  04.12.17
• 

  Brands Publication

  Brand Purpose: What’s the Point of You?

  Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.

  01.12.17
• 

  Customer Experience Survey

  Succesful 6th ceminar about the latest developments in customer experience (CX)

  On November 16th, the sixth edition of our CEMinar took place at Paviljoen Puur in Diemen. CEMinar is an annual educational event of Ipsos to inform and inspire organizations about the developments in Customer Experience Management. Geert Samplonius, Client Service Manager at Ipsos NL, opened the sixth edition by introducing the theme of this year’s event: What’s new in CX.

  30.11.17
• 

  Ipsos Update Publication

  Ipsos Update - December 2017

  Welcome to the December edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. To mark the end of the year, this month’s edition also includes a special section showcasing some of our highlights from 2017.

  30.11.17
• 

  Politieke Barometer Survey

  Politieke barometer week 48

  Draagvlak Rutte 3 versobert in eerste maand
  

  30.11.17

• Insights

  Our monthly newsletter will keep you informed on the latest insights, upcoming events, and other news. This way you’ll always be up to date.

  Subscribe

• 

  Brands Publication

  Future-Proof Your Brand

  We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.

  27.11.17
• 

  Consumers Survey

  Consumer Confidence National Index Unchanged from October

  This month’s global Consumer Confidence National Index matched October’s all-time high remaining at 50.5.

  16.11.17
• 

  Brands Publication

  The Map to Brand Growth

  Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.

  08.11.17
• 

  Media Publication

  The Rise of Fakism

  It should not be any wonder anymore for any marketer that advertising and creativity thrive on echoing real life trends to get people’s attention and engage. Thus it’s not a surprise to see so many of this year’s Cannes creativity winners embracing the concept of fake news in their own special way.

  07.11.17
• 

  Insight Cloud Publication

  Ipsos Curation with Insight Cloud

  Ipsos Curation brings together the best of human understanding with the latest technology, Insight Cloud, to curate data so your most valuable insights are ready when you need to make decisions and inspire ideas. It’s insights on demand.

  03.11.17
• 

  Politieke Barometer Survey

  Politieke barometer week 44

  Scepsis kiezers over Rutte III houdt aan

  02.11.17