Insights Hub

Global Trends 23.09.25

Global Optimism Declines According to Ipsos Global Trends 9th Edition

Affluent Publication

Affluent Luxury Segmentation

Traditionally, the most widely accepted predictor of luxury consumption has been limited to Affluence. We at Ipsos felt like we needed to bring some nuance to this assumption and offer media agencies and luxury brands more context than just income levels when trying to target luxury buyers.

06.05.22
Social Media Publication

Decoding 'China Chic' cosmetic brands

'China Chic’ is taking the cosmetic industry by storm. Fiona Wang, our Social Intelligence Analytics (SIA) expert explains how.

05.05.22
Automotive Publication

What Do Online Consumers Really Think of Electric Cars in 2022

Social data reveals how consumers feel about new Electric Vehicle (EV) models

05.05.22
Social Intelligence Publication

How social insights help fashion brands stay on trend

To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.

05.05.22
Ipsos Update Publication

Ipsos Update - May 2022

Happiness, Identity, and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports, our latest white paper on regulating compliance and our post-election analysis from last month’s French presidential election.

29.04.22
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