Insights Hub

Global Trends 2025
Global Trends

Global Optimism Declines According to Ipsos Global Trends 9th Edition

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Personas in the Age of AI
Artificial Intelligence (AI)

Personas in the Age of AI

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Ignite Growth with Collective Innovation
Innovation

Ignite Growth with Collective Innovation

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All content

  • Millennial myths vs. realities
    Millennials Survey

    Millennial myths vs. realities

    In five infographics, we uncover a few eye-opening opinions about the generation that grew up in the shadow of the 9/11 attacks and the Great Recession.
  • The doctor-patient relationship in the generative AI era
    Healthcare Publication

    The doctor-patient relationship in the generative AI era

    Five reasons why the time to act for pharma is now.
  • Data dive: Gen Z myths vs. realities
    Generation Z Survey

    Data dive: Gen Z myths vs. realities

    In five infographics, we uncover some surprising opinions of those coming of age amid climate change, inflation, pandemic and war.
  • Ipsos Update – August 2023
    Environmental, Social and Governance (ESG) Publication

    Ipsos Update – August 2023

    Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
  • Innovation Publication

    Building a better future with Innovation

    At Ipsos, we are passionate about helping clients identify, qualify, optimise and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimisation with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.

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