Insights Hub

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  Ipsos Update Publication

  Ipsos Update - October 2018

  Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. October’s edition features new papers on agile research, surviving disruption, and creating strong branded memories in ads, as well as reports on Kenya, populism, and young people globally.

  01.10.18
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  Neurosciences Publication

  Last Impressions Also Count

  How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.

  19.09.18
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  Consumers Publication

  The Secret to Unleashing a Disruptive Brand? Stop Being a Victim

  This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.

  18.09.18
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  Economy Publication

  Economic Pulse of the World - August 2018

  After an uptick last month, the average global economic assessment of national economies surveyed in 28 countries is down two points this wave with 46% of global citizens rating their national economies as ‘good’.

  07.09.18
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  Innovation Publication

  Four Ways Agile Research Will Evolve to Drive Innovation

  In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?

  05.09.18

• Insights

  Our monthly newsletter will keep you informed on the latest insights, upcoming events, and other news. This way you’ll always be up to date.

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  Mobile Publication

  Good news for brands - Mobile app ads drive impact

  Mobile apps have become an integral part of people's daily routines, with 92% of smartphone owners using apps.

  04.09.18
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  Corporate Publication

  Unlocking the Value of Reputation

  There is a link between trust, reputation and the benefit of the doubt; building trust gives companies an advantage in telling their story in times of crisis, marketing their product efficiently and turning stakeholders into advocates.

  04.09.18
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  Ipsos Update Publication

  Ipsos Update - September 2018

  Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. September’s edition features new papers on mystery shopping in the luxury industry, in-app advertising, and affluent travel, as well as case studies on social media data in India and current economic and demographic trends in Serbia.

  03.09.18
• Mystery Shopping Publication

  About mystery shopping

  Everything you need to know about mystery shopping.

  03.09.18
• Mystery Shopping Publication

  Mystery Shopping

  Offering an outstanding customer experience and delivering fully on your brand promise helps achieving profitable growth. An excellent Mystery Shopping program is your key to success.

  03.09.18
• Generation Next Publication

  What you see ≠ what you get: Generation Z and their Perfection Paradox

  Marketing to generation Z

  27.08.18