Insights Hub

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  Affluent Publication

  Affluent Luxury Segmentation

  Traditionally, the most widely accepted predictor of luxury consumption has been limited to Affluence. We at Ipsos felt like we needed to bring some nuance to this assumption and offer media agencies and luxury brands more context than just income levels when trying to target luxury buyers.

  06.05.22
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  Sustainability Survey

  Will people cut down the amount of meat they eat for the planet? For many, the answer is no

  Globally, while most adults are concerned about climate change less than half said they’re likely to reduce their meat consumption this year.

  05.05.22
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  Social Media Publication

  Decoding 'China Chic' cosmetic brands

  'China Chic’ is taking the cosmetic industry by storm. Fiona Wang, our Social Intelligence Analytics (SIA) expert explains how.

  05.05.22
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  Automotive Publication

  What Do Online Consumers Really Think of Electric Cars in 2022

  Social data reveals how consumers feel about new Electric Vehicle (EV) models

  05.05.22
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  Social Intelligence Publication

  How social insights help fashion brands stay on trend

  To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.

  05.05.22

• Insights

  Our monthly newsletter will keep you informed on the latest insights, upcoming events, and other news. This way you’ll always be up to date.

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  Ipsos Update Publication

  Ipsos Update - May 2022

  Happiness, Identity, and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports, our latest white paper on regulating compliance and our post-election analysis from last month’s French presidential election.

  29.04.22
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  What Worries the World Survey

  What Worries the World - April 2022

  Inflation is now the top global worry for the first time, with 26 out of 27 countries recording an increase in concern over the last month.

  29.04.22
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  Politieke Barometer Survey

  Politieke barometer week 17

  D66 verliest zetels na affaire-Van Drimmelen

  29.04.22
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  Public opinion Survey

  61% globally think the war in Ukraine poses a significant risk to their country

  Survey finds unity in concern for Ukrainians, willingness to take in refugees, and wariness of getting involved militarily, but diverging views on sanctions and military support

  26.04.22
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  Global Advisor Survey

  Earth Day 2022: awareness of government actions to combat climate change is low in most countries despite high level of concern

  In a new global survey of 23,577 adults aged 16 – 74 in 31 countries, Ipsos found that climate change is a regular concern for half of people across a global country average. Concern is notably higher in Latin American countries, with Colombia, Chile, Mexico, Argentina and Italy all leading the way as those who think about the effects of climate change on their countries most frequently. Conversely Great Britain ranks in the bottom five countries who don’t think about climate change as much, beaten only by Japan, the Netherlands, Russia and China.

  22.04.22
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  Sustainability Survey

  Earth Day 2022: few can correctly identify actions which are best at cutting carbon emissions

  New research by Ipsos shows people around the world are not very likely to make environmentally friendly changes that would have the most impact on cutting carbon emissions. Less than half say they are likely to make changes such as eating fewer dairy products (41%), eating less meat (44%), changing their household heating system to a low carbon system (44%), despite these being some of the most effective ways in cutting carbon emissions.

  22.04.22