Insights Hub

All content

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  Economy Publication

  The Economic Pulse of the World - July 2018

  After holding steady for three consecutive months, the average global economic assessment of national economies surveyed in 28 countries is up one point this wave with 48% of global citizens rating their national economies as ‘good’.

  01.08.18
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  Customer Experience Publication

  Mystery shopping vital ingredient in customer experience strategy

  Customer experience is of great importance in any industry. This is arguably most evident in the high-end spectrum of the market where affluent consumers literally spend billions. In this whitepaper three customer experience experts explain what challenges retailers face and what high street retailers can learn from the luxury industry.

  27.07.18
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  Mystery Shopping Publication

  Mystery Shopping in the Luxury Industry

  In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.

  23.07.18
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  Mystery Shopping Publication

  How Mystery Shopping Drives Better Automotive CX Performance

  Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?

  19.07.18
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  Customer Relationship Publication

  Customer Centricity: from Stance to Reality

  More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.

  17.07.18

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  Audience Measurement Publication

  "Moodvertising" During the World Cup - second half

  Don’t just participate, go all the way!

  16.07.18
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  Healthcare Publication

  Changing healthcare requires more knowledge of the industry

  The healthcare industry faces a challenge. Demands from within society are getting bigger: lifestyles change, the population is aging, governments change policies, research expands and patients are more educated and empowered. There is a spike in demand, but the same quality and budgets are in place. This means that priorities in the industry must change.

  16.07.18
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  Society Publication

  In AI We Trust? How AI Is Impacting the Financial Sector

  As buzz words go AI, or Artificial Intelligence, is one of the biggest. AI is creeping into our lives in ways we didn’t expect. But, do we trust it to perform when it comes to big decisions?

  13.07.18
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  Customer Experience Publication

  When Difference Doesn’t Mean Different: Understanding Cultural Bias

  Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.

  13.07.18
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  Brands Publication

  Viewability with Brand Impact

  In 2018, Digital has found itself under the spotlight. Having received its fair share of positive and negative press, some preach the power of targeting whilst others will remind you that there is a lack of proven viewability.

  11.07.18
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  Society Publication

  The Future of Mobility - Electrification

  The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.

  05.07.18