Insights Hub

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  Ipsos Update Publication

  Ipsos Update - March 2018

  Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

  01.03.18
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  Economy Publication

  The Economic Pulse of the World - February 2018

  The average global economic assessment of national economies surveyed in 28 countries is down one point this wave with 48% of global citizens rating their national economies as ‘good’.

  01.03.18
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  Innovation Publication

  Does Byron Sharp’s philosophy work for innovation?

  In his book, How Brands Grow: What Marketers Don’t Know, Byron Sharp outlines a theory about brand marketing and offers marketers several rules to follow to achieve brand growth. Specifically, Sharp asserts that it is penetration growth and not loyalty that is critical to brand success.
  

  23.02.18
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  Middle-class Publication

  African Lions: Who are Africa’s rising middle class?

  The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?

  13.02.18
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  Ethnography Publication

  Ethnography: an unfiltered view of reality

  Ethnography is a research method made for investigating cultural practices, rituals, consumer behavior, routines and social norms. It helps identifying previously unseen opportunities through looking at people’s world in a new way, through putting behavior at the heart of our investigation.

  09.02.18

• Insights

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• 

  Ipsos Update Publication

  Ipsos Update - February 2018

  Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

  01.02.18
• 

  Economy Publication

  The Economic Pulse of the World - January 2018

  The average global economic assessment of national economies surveyed in 28 countries is up three points this wave with 49% of global citizens rating their national economies as ‘good’.

  01.02.18
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  Business Publication

  Get Fair or Fail: Why Fairness is Key to Business Success

  Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains, how do you choose which customers or situations to prioritise?

  29.01.18
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  Society Publication

  MYTH: All millennials are 'digital natives' and all 'digital natives' are millennials

  Much is said and written about millennials. But what exactly is true and what is not. What can we see as "myths" and what as "realities"?

  22.01.18
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  Market Research Publication

  Technology comes to shape us. Let’s act on it!

  It’s obvious that we have been using technology for centuries to shape our lives. But in order for a brand to succeed, it is at least as important to understand that the opposite happens just as well. As philosopher Alva Noe states: "Technologies organize our lives in a way that makes it impossible to imagine this life in their absence, they make us who we are."

  22.01.18
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  Brands Publication

  Brand Growth: More People, More Often or Both?

  The contribution of existing customers to brand growth.

  22.01.18