Insights Hub

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  Public opinion Survey

  Global study explores how wrong people are about the causes of death in their country

  Ipsos’ latest Perils of Perception study highlights public misperceptions across 32 countries about the proportion of people who die from diseases, violence, transport injuries and other causes.

  12.02.20
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  Market Research Survey

  Ipsos acquires a majority stake in Askia

  Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.

  11.02.20
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  Corporate Survey

  Thank you for joining MIE2020

  On 5 and 6 February the annual MIE conference took place in the Jaarbeurs Utrecht. At our booth we demonstrated our new DIY (Do-It-Yourself) Research tool. During our lectures we brought you up to speed about how to seduce the intuitive mind with your brand and innovations and talked about ‘digital engagement', and what brands can learn from the success of Fortnite.

  10.02.20
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  Ipsos Update Survey

  Daan Versteeg new Country Manager Ipsos

  Since 4th of February 2020 Daan Versteeg is the new Country Manager of Ipsos in the Netherlands.

  04.02.20
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  Survey

  5 steps for developing an influencer marketing strategy with Lizzo

  It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.

  31.01.20

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  Survey

  What Worries the World - January 2020

  Poverty & social inequality continues to be the greatest concern worldwide. We start the year with 61% globally saying that things in their country are heading in the wrong direction, up four points on 12 months ago.

  30.01.20
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  Politieke Barometer Survey

  Politieke barometer week 5

  CDA verliest drie zetels

  29.01.20
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  Election Survey

  One of the biggest questions of 2020: Will Trump be re-elected? Here’s what the world thinks

  Most people globally say it’s unlikely Trump will win re-election – differing from U.S. polls.

  28.01.20
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  Survey

  Only one third of workers expect their job to be automated

  Ipsos' survey for the World Economic Forum finds most employed adults across the world trust they have the skills needed to weather automation.

  23.01.20
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  Climate change Survey

  Saving the planet starts at home

  Global Ipsos' survey for the World Economic Forum finds two out of three adults saying they have modified their behavior out of concern about climate change; top actions relate to water and energy use at home, waste management, and food choices.

  21.01.20
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  Survey

  Global attitudes toward gender in 2020

  Peru, Spain and Brazil scored as the least gendered countries. Russia was the most gendered, followed by Serbia and China.

  20.01.20