Insights Hub

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  Economy Publication

  The Economic Pulse of the World - January 2018

  The average global economic assessment of national economies surveyed in 28 countries is up three points this wave with 49% of global citizens rating their national economies as ‘good’.

  01.02.18
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  Business Publication

  Get Fair or Fail: Why Fairness is Key to Business Success

  Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains, how do you choose which customers or situations to prioritise?

  29.01.18
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  Society Publication

  MYTH: All millennials are 'digital natives' and all 'digital natives' are millennials

  Much is said and written about millennials. But what exactly is true and what is not. What can we see as "myths" and what as "realities"?

  22.01.18
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  Market Research Publication

  Technology comes to shape us. Let’s act on it!

  It’s obvious that we have been using technology for centuries to shape our lives. But in order for a brand to succeed, it is at least as important to understand that the opposite happens just as well. As philosopher Alva Noe states: "Technologies organize our lives in a way that makes it impossible to imagine this life in their absence, they make us who we are."

  22.01.18
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  Brands Publication

  Brand Growth: More People, More Often or Both?

  The contribution of existing customers to brand growth.

  22.01.18

• Insights

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  Ipsos Update Publication

  Ipsos Update – January 2018

  Happy New Year! Welcome to the first 2018 edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

  04.01.18
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  Brands Publication

  Getting Brand Assets Right

  Leveraging your distinctive brand identity to grow your brand.

  02.01.18
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  Economy Publication

  The Economic Pulse of the World - December 2017

  The average global economic assessment of national economies surveyed in 26 countries is down one point this wave with 46% of global citizens rating their national economies as ‘good’.

  29.12.17
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  Europe Publication

  Europe Update 2017

  Welcome to our third selection of Ipsos research on public attitudes in Europe.

  20.12.17
• Affluent Survey Publication

  Ipsos Affluent Survey

  The Ipsos Affluent Survey offers an in-depth view of media usage, consumption behavior and interests of the affluent target groups. The Affluent database contains both international media and national media, TV, print, websites and applications.

  18.12.17
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  Audience Measurement Publication

  Audience Measurement 5.0 - Pushing the Boundaries

  We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.

  14.12.17