Insights Hub

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  Automotive Ipsos Voices

  The Death of Car Ownership?

  The data says not yet. But the cracks are real — and they point to where the future is heading, says Alexandre De Saint-Léon.

  07.05.26
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  Customer Experience Ipsos Voices

  Gaming the Score: When Feedback Becomes Fiction

  Uncover the hidden forces distorting your customer feedback and learn how to stop survey gaming from sabotaging your success in this article by Rollo Grayson, Global Head of Products, Customer Experience, Ipsos

  30.03.26
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  Advertising Ipsos Voices

  Misfits Stories: The Power of Storytelling in Creative Effectiveness

  Stop selling. Start storytelling.

  05.03.26
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  Politics Ipsos Voices

  One year into the Trump 2.0 era

  As President Donald Trump marks one year since his inauguration, Melissa Dunne takes a deep dive into how attitudes in, and towards, America have changed and what may come over the course of Trump’s second term.

  21.01.26
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  Trends & Prospective Ipsos Voices

  5 takeaways from 2025

  In a new article, Melissa Dunne takes a look back at some of the most interesting insights of the year and look ahead to what might be next.

  06.01.26

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  Populism Ipsos Voices

  Right-wing populism helps some politicians, hurts others in 2025

  In five charts, Melissa Dunne looks at how MAGA-style politics are boosting and, in some cases, hobbling leaders around the globe.

  06.11.25
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  Brands Ipsos Voices

  Empathy: The new currency of Brand Connection

  Isabelle Fortin shows how leveraging empathy-driven marketing can foster genuine connections with consumers and power creative effectiveness and brand success.

  07.10.25
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  Ipsos Encyclopedia Ipsos Voices

  Ipsos Encyclopedia

  A unique resource, designed for professional researchers.

  10.07.25