Brands

Why socially conscious branding matters

Measuring and leveraging cognitive conflict to drive behaviour change.

Ipsos @ Cannes Lions 2024

Opening opportunities to positively shape expectations and drive brand success.

Shaping brands through contextual insights

Thinking outside of the billboard.

There is a growing belief among the public that private corporations should also take responsibility for environmental, social, and governance (ESG) issues; these factors are no longer solely the responsibility of the public and governments. While certain business sectors are perceived as having a heightened obligation to diminish their environmental footprint (particularly energy companies, automobile manufacturers, airlines, and public transport providers), no industry can evade the necessity to act responsibly.

The next episode in our KEYS webinar series is all about getting closer to how we all feel – as citizens, consumers or customers.

A path to brand success.