Brands

Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Security, Inflation, Perils of Perception … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Why socially conscious branding matters

Measuring and leveraging cognitive conflict to drive behaviour change.

Ipsos @ Cannes Lions 2024

Opening opportunities to positively shape expectations and drive brand success.

Shaping brands through contextual insights

Thinking outside of the billboard.

There is a growing belief among the public that private corporations should also take responsibility for environmental, social, and governance (ESG) issues; these factors are no longer solely the responsibility of the public and governments. While certain business sectors are perceived as having a heightened obligation to diminish their environmental footprint (particularly energy companies, automobile manufacturers, airlines, and public transport providers), no industry can evade the necessity to act responsibly.