About Ipsos
Ipsos is one of the world's leading market research companies. We deliver reliable information for a true understanding of Society, Markets and People, to help the world make better decisions.
5,000+
clients in the world
90
Markets
6M+
authenticated, proprietary panelists
Insights
Our latest insights & publications
What Are the Consumer Trends Shaping the Future of Alcohol in 2026?
New global research from Ipsos and IWSR in collaboration with AB InBev highlights how moderation, social connection and premium experiences are reshaping alcohol consumption—while the category remains resilient.
A global presence with