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Featured insights & publications

Ipsos 2026 World Cup Survey – KSA Edition

Sports Survey

Ipsos 2026 World Cup Survey – KSA Edition

What are the attitudes and planned behaviors of people in Saudi Arabia for the World Cup 2026?

04.06.26

Society Survey

Most Influential Brands in Saudi Arabia – 2026

02.06.26

Customer Experience Survey

The Saudi CX Paradox: Why High Satisfaction Is No Longer Enough For Loyalty

13.05.26

Consumers Survey

KSA Primary Consumer Sentiment Index - March 2026

14.04.26

Decision Maker Survey

Ipsos Thought Piece - The Future of Travel Decision Making

24.02.26

Consumer Sentiment Index Saudi Arabia Jeddah Riyadh

Consumers 29.07.25

KSA Primary Consumer Sentiment Index - July 2025

Riyadh Jeddah Influential Brands Top Brands in Saudi

Brands 16.04.25

Most Influential Brands in Saudi Arabia – 2024

KSA Riyadh Jeddah Consumer Sentiment

Consumers 16.06.25

KSA Primary Consumer Sentiment Index - May 2025

All content

Consumer Behaviour Survey

2026 Ramadan Consumption Report

Brands invest millions in Ramadan campaigns yet see muted returns, this joint ArabyAds and Ipsos report reveals why consumer behavior fundamentally shifts during the Holy Month.

18.02.26
Consumers Survey

The 2026 Ramadan Handbook – Saudi Arabia Edition

Unlock deep insights into the Ramadan season with our 2026 Handbook. From identifying shopping trends to profiling five key consumer personas, this report highlights attitudes towards brand communication and reveals which 10 brands currently stand out in the Ramadan landscape from a consumer perspective.

03.02.26
Consumers Survey

KSA Primary Consumer Sentiment Index - January 2026

Consumer sentiment index in Saudi Arabia stands at 72.2

30.01.26
Society Survey

Spotlight*KSA: Views On Leisure & Entertainment

Leisure in Saudi Arabia is defined by frequent engagement, practical choices, and a strong appetite for discovery.

28.01.26
Society Survey

Predictions 2026 - Saudi Arabia Edition

What do people in Saudi Arabia expect 2026 to bring? Our latest report reveals insights into various aspects, including personal, economic, societal, and technological predictions.

17.12.25
Consumer Behaviour Survey

KSA Primary Consumer Sentiment Index - November 2025

Consumer sentiment index in Saudi Arabia stands at 70.6

27.11.25
Digital Survey

Spotlight*KSA - Views on Tech & Digital Trends

From social platforms to smart homes, technology is embedded in daily life across Saudi Arabia.

15.09.25
Consumers Survey

KSA Primary Consumer Sentiment Index - July 2025

Consumer sentiment index in Saudi Arabia stands at 71.4

29.07.25
Consumers Survey

KSA Primary Consumer Sentiment Index - May 2025

Ipsos’ Primary Consumer Sentiment Index in Saudi Arabia continues to lead global sentiment against all odds.

16.06.25
Consumers Survey

KSA Primary Consumer Sentiment Index - March 2025

Consumer sentiment index in Saudi Arabia is at 72.3.

23.04.25
Brands Survey

Most Influential Brands in Saudi Arabia – 2024

Ipsos' Most Influential Brands Survey for Saudi Arabia shows an online content brand in the lead, with 4 local brands making the top 10.

16.04.25
Shopper Survey

The 2025 Ramadan Handbook – Saudi Arabia Edition

The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.

12.02.25

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