The Rise of Linear TV Amid COVID-19 Outbreak in Saudi Arabia
Since the COVID-19 pandemic has hit the MENA region in February, many people had to alter and adapt their lifestyle accordingly. With that, people's viewing habits and overall media consumption have also witnessed a massive shift within this period of self-isolation and quarantine.
March 2020: Consumer confidence still holding up globally, but expectations are down
Two months after the first coronavirus outbreak reports, China loses its status of consumer sentiment champion to Saudi Arabia while Italy, Japan, South Korea, Mexico and the United States see a notable drop in their expectations Index since February.