How do people in Saudi Arabia perceive climate change and its impact on them?
What makes a brand influential?
New Ipsos Global Trustworthiness Index shows that 6 in 10 globally rate scientists as trustworthy followed by doctors and then teachers.
Understanding consumers with and without social media.
New Ipsos study reveals most Americans simply enjoy the act of driving their vehicle.
One in seven say they would pay more for travel with lower carbon footprint than airplanes.
Almost half of those surveyed say AI use by companies should be more strictly regulated.
Younger, more educated consumers are more willing to use lower carbon-footprint alternatives to air travel.
Perceptions of locals towards news and media in Saudi Arabia and their trust towards the sources and broadcasters.
New global study looks at beauty standards, ideals, and routines. With all of the attention paid to online beauty influencers, beauty brands may be missing out on a key target: mothers.