ALVA Visitor Experience Benchmarking
Benchmarking visitor experiences at the UK's leading attractions: insights that give you happier visitors and stronger revenues.
In the competitive world of visitor attractions, understanding your audience is no longer optional. Exceptional experiences drive repeat visits, positive word-of-mouth, and long-term revenue. However, knowing exactly how your attraction performs compared with others can be challenging.
Make every visit count
ALVA Visitor Experience Benchmarking goes beyond simple satisfaction scores. It provides actionable intelligence to help you stay ahead of the market.
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Clear comparisons
See how your attraction measures up against peers and market leaders.
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Proven ideas
Learn what top performers do differently and why it works.
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Focused improvements
Identify where time, budget and staff will deliver the greatest impact and track progress.
How we do it
We capture authentic, representative feedback that reviews alone can't provide through:
- Face-to-face interviews that encourage honest, thoughtful responses
- Inclusive coverage - insights from all visitors, not just online bookers
- 'In the moment feedback' - fresh reactions captured on-site
- Custom design - questionnaires tailored to your needs
- Multilingual surveys - available in 7 languages to reflect overseas visitors
What you get
- Monthly reporting via a secure, interactive dashboard
- Filter and cross-examine results by visitor profile, time of visits and more
- Benchmark comparisons to see exactly where you're leading, and where you might be falling behind the rest of the market
- Straightforward evidence to help guide your decisions and improvements
