Hotel Guest Survey
Hospitality is about serving people. When you understand your audience, everything changes: how you market, the products you create, the brands you back, the way you engage and the measures of success.
As hospitality brands multiply and soften, the boundaries between categories blur. Brand positioning has never mattered more. Strategic players know the hotel market is no longer a tight category bubble. The future must be viewed through the wider lens of multiple distribution channels, platforms and alternative types of paid accommodation.
What the Hotel Guest Survey gives you
The Hotel Guest Survey is trusted by leading travel and hospitality brands, consultants, management organisations and asset managers worldwide. It provides business critical insight into key dynamics affecting the global travel sector and brand performance as guest priorities and behaviours evolve.
- Track and measure the success of hotel, online travel agent (OTA) and homestay brands and major loyalty programmes
- Understand which brands add most value to the intrinsic hotel product
- See how brands and loyalty programmes are perceived by the marketplace
- Identify your strengths, weaknesses, similarities and opportunities
- Pinpoint emerging needs to guide future investments and messaging
- Learn why people travel and how to influence their decisions
Extensive global coverage
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33 of the world's leading travel source markets
Across Americas, EMEA and ASPAC
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50,000+ business and leisure travellers
Recent and imminent travellers
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200+ brands and programmes assessed
Hotel, OTA and homestay brands, plus OTA and hotel loyalty programmes
