Attitudes To Climate Change And Aviation
Summary findings for the Tourism Industry
Ipsos was appointed in 2006 by the Commission for Integrated Transport (CfIT) to conduct a comprehensive survey of attitudes to aviation and climate change. We conducted a representative survey of households, business and leisure flyers throughout England. We also ran a deliberative workshop involving the general public and key stakeholders with both aviation and environmental backgrounds.
This data has now been made public and we are delighted to be able to share the results with you. Climate change will have a dramatic impact on the tourism industry over the coming years. The more we understand about consumer perceptions of this issue the better.
Executive Summary
Our research for the CfIT shows that there is a widespread concern for the environmental impacts of air travel among flyers. Consumers are vehement in their support of measures to tackle the issue — three quarters (74%) believe that it is important that the UK does what it can to tackle climate change.
However, support lessens for any government policies directly designed to restrict growth in air travel and over one-third (38%) are unwilling to reduce their own air travel in the name of the environment. It seems that many are reluctant to give up their much coveted foreign holidays.
Instead, flyers focus on more equitable ways to tackle the issue through investment in technological solutions.
- Download the report: Attitudes To Climate Change And Aviation (PDF)
- Download the report's appendencies (PDF)
Technical details
Ipsos conducted a main random pre-selected household survey comprising 1,122 respondents. Of these, 527 had flown for leisure in the last 12 months and 94 for business. A booster sample of 68 interviews was used to provide sufficient numbers of respondents living near airports to enable analysis to be undertaken on this specific sub-set of the population. A further booster sample of 72 business flyers was used for the same reason. Fieldwork for the main and booster samples was carried out face-to-face in the home by Ipsos and FACTS International Ltd interviewers between 30th October and 20th December 2006 using CAPI (Computer Assisted Personal Interviewing).
