Insights Hub

All content

• Consumers Publication

  The Forgotten Digital Generation

  MediaCT investigates the group of the population that is digitally disengaged, how they cope with today's digital world and what brand can do to help them connect.

  09.08.13
• Reputation Survey

  How Deutsche Bahn turned its reputation on its head

  Companies spend millions on trying to stand out from the crowd and build trust - but Ipsos's Milorad Ajder says the power of the individual is what really makes the difference.

  09.08.13
• Politics Survey

  Why British political party leaders choose foreign strategists

  As with star signings at football clubs, the likes of David Cameron's new adviser Jim Messina freshen up the team and encourage support, writes Ben Page in The Guardian.

  07.08.13
• Investors Survey

  Britain's top business journalists feel the economic tide is turning

  For the first time since the financial crisis, our Business and Financial Journalist survey shows that over half of Britain’s top journalists say they expect the economy to improve over the next twelve months.

  06.08.13
• Politics Survey

  New world success looks much like old world success

  John Hallward discusses how he feels brand success is still about stirring emotions in people.
  
  In this new world where change is the only constant, we have the perfect storm with changes in:
  Brand Management
  Advertising
  
  Much of the change in this new world is beyond our control. But, brand success does still lie in the hands of brand owners. Brand success is still about stirring emotions in people, and not about the executional means to reach them.

  05.08.13

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Public opinion Publication

  Disabled People and financial wellbeing

  Set against a context of cuts in public expenditure as well as an extensive programme of welfare reform, Ipsos, on behalf of Scope, conducted an extensive research study exploring the issues of financial inclusion for disabled people.

  05.08.13
• Consumers Survey

  Uniting the City States of Radio

  Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.

  01.08.13
• Politics Survey

  A right royal upbringing

  Despite Kate and William’s hopes for some sense of normalcy seven in ten Britons believe it is impossible for children of royalty to have a normal upbringing.

  26.07.13
• Sports Survey

  Lifting the mood: The Olympic Legacy

  A year on from the London Olympics and seven in ten (70%) Britons say the Games have had a positive effect on the mood of the British public even now according to a new Ipsos poll

  26.07.13
• Politics Survey

  Economist/Ipsos July 2013 Issues Index

  Though the public are starting to be more optimistic about the economy, it is still an issue of great concern at this moment in time.

  25.07.13
• Politics Survey

  Green shoots? Britain out of the relegation zone

  The latest Ipsos Consumer Confidence Index finds British consumers feeling a little better about the state of the economy than they did 12 months ago.

  23.07.13