Insights Hub

All content

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  Financial Services Survey

  Personal banking service quality

  Independent service quality survey results

  17.08.26
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  Crime, Justice, Police Survey

  Fewer than 1 in 10 support the early prison release scheme

  New polling data from Ipsos in the UK, conducted 7–11 August 2026, reveals deep public opposition to the early prison release scheme alongside persistent dissatisfaction with the broader criminal justice system.

  13.08.26
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  Healthcare Ipsos Voices

  Public priorities for workforce investment centre on pay, progression and working conditions

  More people oppose than support ending the care worker visa route.

  10.08.26
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  Politics Survey

  Labour leads Reform UK by three points

  New polling data from Ipsos in the UK, conducted 30th July – 4th August 2026, shows Labour taking a three-point lead over Reform UK (albeit still within the margin of error).

  09.08.26
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  Devolution Survey

  Public oppose devolving income tax powers 2 to 1 despite sustained high neighbourhood satisfaction

  New polling data from Ipsos in the UK for Politics Home, conducted 9–15 July 2026, reveals a distinct split in public opinion regarding regional tax-setting powers as ministers and regional leaders continue to discuss further fiscal devolution across Great Britain. While public satisfaction with local communities remains consistently high, the public exhibit clear resistance to devolving personal taxation.

  09.08.26

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Brands Survey

  Ipsos Study of 37,000 Gamers Finds In-Game Advertising Significantly Improves Brand Affinity

  Ipsos GameTrack (conducted on behalf of Video Games Europe) provides robust evidence that exposure to in-game advertising increases both brand affinity and advertising awareness, demonstrating that virtual gaming environments can create measurable real-world brand impact.

  07.08.26
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  Climate change Survey

  3 in 4 Britons (74%) concerned about climate change today following heatwave summer

  London, UK. New polling data from Ipsos in the UK, conducted 31st July – 4th August 2026, reveals a significant shift in public concern following a summer of elevated temperatures.

  07.08.26
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  Public opinion Survey

  Over a third of Britons back getting people into work as top welfare priority, as public point to systemic ease and cheating for rise in disability claims

  London, UK. New polling data from Ipsos in the UK, conducted 23–24 July 2026, reveals shifting public attitudes towards the UK welfare system.

  06.08.26
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  Brands Publication

  Key Attitudes & Behaviours of UK Influentials

  Explore the attitudes and behaviours of the UK's most influential consumers.

  05.08.26
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  Generations Survey

  More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more

  A new 30-country Ipsos study explores what people consider a successful life – and who gets to achieve it.

  04.08.26
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  Customer Experience Publication

  The Maturity Assessment: Sharpening your CX direction

  Curious about strengthening your Customer Experience (CX) strategy?

  03.08.26