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Featured insights & publications

Political Pulse Survey

When forced to choose Britons prefer a Labour government led by Keir Starmer to a Reform UK government led by Nigel Farage

New data from our Political Pulse survey, taken 20th-24th March, explores attitudes to GB political parties and leading politicians and whether the public prefer a Labour led government under Keir Starmer or a Reform UK led government under Nigel Farage.

02.04.26

Strikes Survey

Highest percentage of Britons now think the UK Government is doing a bad job of negotiating with trade unions to prevent strikes, amidst potential BMA strikes next week

02.04.26

Environment Survey

Deepening concerns over energy prices and imports, with half supporting new North Sea licenses

02.04.26

Education Survey

Technical Education Learner Survey: Announcement of Publication

02.04.26

Politics Survey

Low support for electoral pacts among Britons

30.03.26

Ipsos iris: Total understanding of UK online audiences

Data Labs: Putting science at the heart of data

Be Distinctive Britain

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Financial Services Publication

SME Finance Monitor

Independent, robust and respected data on access to finance amongst SMEs in the UK.

27.03.26
Healthcare Publication

The Private Health Shift: How is the rise of private healthcare shaping the UK market?

For pharmaceutical, MedTech and biotech (life science) companies in the UK, the strategic focus has traditionally been on public bodies like NHS trusts and NICE. However, a potentially significant shift is underway.

26.03.26
Healthcare Survey

65% of respondents either strongly support or tend to support the assisted dying bill being passed into law

Polling conducted for ITV News by Ipsos, found 65% of respondents either strongly support or tend to support the assisted dying bill being passed into law.

24.03.26
Artificial Intelligence (AI) Publication

Calibrating Synthetic Confidence

Navigating the complex realm of statistical utility for synthetic boosts.

23.03.26
Royal Family & Monarchy Survey

Nearly 3 in 4 Britons support introducing legislation to remove Andrew Mountbatten-Windsor from the line of royal succession

Ipsos in the UK has released new polling results regarding attitudes toward the Royal Family among the British public.

21.03.26
Pulse Check

Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.
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Brands Publication

Marketing Anchors: The case for capability in an era of transformation

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.

19.03.26
Scotland Survey

Favourability towards Reform UK dips in Scotland while the SNP’s ratings hold up

John Swinney is the best rated of the party leaders, with a clear lead over Anas Sarwar and Malcolm Offord on most key leadership traits - although public sentiment is more negative than positive towards all the Scottish party leaders.

18.03.26
Healthcare Publication

Trust On The Line: How healthcare in the UK is being reshaped

Trust is changing shape. Institutional trust remains under pressure.

18.03.26
Economy Survey

Public concern about defence and foreign affairs doubles in wake of Iran conflict, with economic pessimism also increasing to near-record high

The March 2026 Ipsos Issues Index reveals a sharp increase in public concern about defence and foreign affairs.

18.03.26
Defence Survey

Over 8 in 10 Britons concerned about impact of Iran conflict on fuel/energy prices as belief in the special relationship falls

New polling data from Ipsos in the UK, carried out 6-10 March 2026, explores British public attitudes towards the conflict between US and Israel and Iran, the ‘special relationship’, and defence spending.

16.03.26
Politics Survey

Reform UK holds 7-point lead over Labour, Greens up 5 points

Reform UK still hold a clear lead over Labour. This lead is 7 points today – one point down from January and 8 points down from their 15-point lead in November

15.03.26