Ipsos
Insights Hub

Insights Hub

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Featured insights & publications

Economy Survey

Seven in ten (70%) Britons expect Labour to increase personal taxes amid deep economic pessimism

New polling data from Ipsos in the UK, conducted in October 2026, reveals widespread public pessimism regarding the UK's economic trajectory as the Labour Government led by Andy Burnham prepares its fiscal agenda. With immigration (40%), the economy (31%), and inflation (30%) standing as the dominant concerns on the Ipsos Issues Index, the British public displays continued economic pessimism and widespread anticipation of impending tax rises.

27.10.26

Political Monitor Survey

Labour now lead by 8 points with the Conservatives in second place in latest voting intention polling

25.10.26

Polling Survey

Nearly 6 in 10 Britons consider the Bayeux Tapestry important to national heritage, but most have only limited knowledge of the artifact's precise history

23.10.26

Polling Survey

Brits significantly less fearful than before the Reeves budget but say the state of British economy is just as poor

22.10.26

Healthcare Survey

Generational differences in attitudes towards the NHS

22.10.26

Ipsos iris: Total understanding of UK online audiences

Modern Masculinities

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Retail Ipsos Voices

Christmas gifting searches reveal the real challenge for retailers

From newborns and teachers to Secret Santa and pets, Christmas-gifting online searches reveal the emotional and practical pressures behind gift choices. Here is how retailers can help shoppers find something that feels right.

21.10.26
Customer Experience Ipsos Voices

The Best Venue Teams Aren't Faster. They're More Intentional

As part of Venue Verdict's 20th anniversary, we spoke with commercial and sales leaders representing some of the biggest hospitality groups and brands across Europe, Middle East and Africa to understand what really separates top-performing enquiry teams from the rest.

21.10.26
Education Publication

School Belonging Case Studies Research

Ipsos, in partnership with TONIC, Professor Kathryn Riley and the Anna Freud Centre, have completed in-depth research in 16 mainstream schools to understand how they foster school belonging.

20.10.26
Budget Survey

Over half of Britons fear market confidence in government debt ahead of Autumn Budget

New joint polling data and research from Ipsos and the National Institute of Economic and Social Research (NIESR) reveal a stark disconnect between the public’s fiscal anxieties and their expectations for the upcoming Autumn Budget.

20.10.26
Communication Survey

Health and financial claims in programming: Audience attitudes to potential harm

New research conducted by Ipsos for Ofcom explores attitudes to health and financial claims made in broadcasting.

19.10.26
Pulse Check

Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.
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Communication Survey

Context and intent shape audience views on offensive language

New research conducted by Ipsos for Ofcom shows that audiences in 2026 are more tolerant of swearing but less accepting of discriminatory language in broadcast content.

19.10.26
Political Pulse Survey

Conservatives seen as main opposition to Labour for first time in over a year

New polling data from Ipsos in the UK, conducted 9-13 October 2026 shows that the public are now more likely to say the Conservatives are the main opposition to Labour than Reform UK for the first time this parliament.

16.10.26
Defence Survey

Despite rising support for increasing defence spending, half of Britons say there are no circumstances under which they would take up arms for Britain

New polling data from Ipsos in the UK reveals that public appetite for military investment remains strong amidst global instability, though Britons remain divided over how to fund additional defence spending.

14.10.26
Sports Survey

New Ipsos research released as part of the Independent Football Regulator’s State of the Game report

New research conducted by Ipsos, on behalf of the Independent Football Regulator, explores attitudes among football fans towards English football

13.10.26
Healthcare Survey

GP Patient Survey at 20: Reflecting on 20 years of patient experience insight

On 1 October 2026, Ipsos and NHS England brought together leaders from across healthcare, policy, research and patient advocacy to celebrate the 20th anniversary of the GP Patient Survey (GPPS) and explore the future of patient experience in primary care.

12.10.26
Scotland Survey

Scots warm to closer working between Scottish and UK Governments under Burnham

New Ipsos Scotland polling finds a marked rise since May in positive attitudes towards close working between the Scottish and UK governments.

09.10.26

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