Insights Hub

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  Issues Index Survey

  Immigration remains Britain’s biggest issue as concern about climate change and the environment rises

  The August 2026 Ipsos Issues Index shows that immigration continues to be seen as the biggest issue facing Britain. Forty-two per cent of Britons name immigration as an important issue facing the country, relatively unchanged since last month.

  02.09.26
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  Politics Survey

  The Rest is Politics and Ipsos: Three in five Americans tuned out to British domestic news

  New polling data of the American and British public from Ipsos in the UK, conducted in partnership with Goalhanger’s The Rest is Politics between 10–14 July 2026, reveals a widening awareness gap and stark political divisions between the United States and Great Britain. The research highlights low engagement with British current affairs among American citizens, misaligned perceptions of national crises, and deep inward-looking domestic anxieties within both countries as global economic and political uncertainty continues.

  02.09.26
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  Financial Services Survey

  6% of UK adults aged 18-75 had heard the term ‘Ghost Broking’

  0.4-3% provided spontaneous answers that indicated understanding

  01.09.26
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  Healthcare Survey

  Public confidence in the NHS improves, but attitudes towards social care remain deeply pessimistic

  Latest polling from the Health Foundation and Ipsos finds that public perceptions of NHS performance have become less negative over the past six months, while views on social care remain overwhelmingly pessimistic. The findings also reveal limited public understanding of how social care operates, alongside growing support for a larger role for the state in funding and providing care.

  28.08.26
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  Politics Ipsos Voices

  Can Reform rebound?

  Reform's run hits a speed bump.

  27.08.26

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Education Survey

  Great Britain least likely of 31 countries to see university degrees as essential or good value

  New polling data from the 2026 Ipsos Education Monitor, conducted across 31 countries between 19 June and 3 July 2026, reveals a distinct wave of public scepticism across Great Britain regarding the economic return of higher education amidst persistent cost-of-living pressures, tuition fee debates, and student debt burdens.

  26.08.26
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  Economy Survey

  Nearly half favour improving the economy nationally over regional development as most Brits say economy growth does more good than harm

  New polling data from Ipsos in the UK, conducted 31 July – 4 August 2026 among 1,067 British adults aged 18–75, reveals that while the British public broadly value economic growth, protecting the environment and limiting immigration prove to be somewhat competing priorities.

  24.08.26
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  Healthcare Ipsos Voices

  Understanding the gap between patient experience and public perceptions of healthcare

  Patients are reporting better experiences, according to the GP Patient Survey, so why is public confidence not reflecting this?

  21.08.26
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  Economy Survey

  Share of Britons backing personal tax cuts grows, particularly among Conservative and Reform voters

  New polling data from Ipsos in the UK, conducted 23–24 July 2026, reveals a shift in public sentiment toward fiscal priorities.

  19.08.26
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  Brand Image Publication

  The Great Value Reset​

  Inflation hurts, irrelevance kills. Why brands need to rethink value to survive.​

  18.08.26
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  Mystery Shopping Publication

  Venue Verdict Accreditations

  Recognising the venues that lead the market in Q2 2026

  17.08.26