Insights Hub

All content

• Politics Survey

  Polls Apart: The SNP Victory in Scotland

  Mark Diffley writes for Holyrood Magazine that people shouldn't be too suprised at the scale of the SNP's victory

  16.05.11
• Investors Survey

  The Coalition's balancing act

  What can public opinion polling tell us about the strength of the coalition and where it should go from here? By Sarah Pope and Helen Cleary for politics.co.uk.

  16.05.11
• Consumers Survey

  Smartphones on the rise - but for how long?

  Last year saw a surge of activity surrounding the smartphone industry. That was in 2010 - has this changed at all in 2011?

  16.05.11
• Consumers Publication

  The Road to Digital Success

  What do we know today about what characterises the most effective digital advertising?

  14.05.11
• Consumers Publication

  A Guide to getting the best out of your Segmentation Analyses

  A good segmentation study identifies and profiles promising target markets so that you can reach them with optimal marketing mixes.
  The purpose of this paper is to provide a step-by-step guide to best practice in developing meaningful and relevant segmentation solutions.

  13.05.11

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

  Subscribe

• Consumers Publication

  Crossing the Digital Radio Divide

  John Carroll, Senior Director at Ipsos MediaCT, provides a status report on radio's progress towards a digital Britain.

  13.05.11
• Consumers Survey

  Do They Know It's Christmas? DAB radio listeners do.

  The 'Christmas Effect' - the number of DAB radios bought over the festive period is indicated in the first quarter of RAJAR data each year. Quarter 1 2011 is no exception, in fact there has been a larger increase this year than in the last few Christmases.

  12.05.11
• Investors Survey

  The Coalition's first year: the public gives its verdict

  One year into the Coalition government, what does the public think? Ipsos has produced a briefing pack on public attitudes towards the Coalition a year on.

  10.05.11
• Politics Survey

  Top of the pollsters!

  As the dust settles on the Scottish Parliament election, Ipsos have been recognised for producing the most accurate polls in predicting the outcome.

  10.05.11
• Politics Survey

  Royal Weddings and the Big Society

  Is Ipsos's Royal Wedding data good news for the Big Society?

  06.05.11
• Investors Survey

  LibDem voters switching to Labour

  New analysis of Ipsos's polls conducted since the start of 2011 shows how 2010 voters would vote now.

  04.05.11