Two photographs of the same house were shown to a representative sample of the British public. Both were identical in all respects except that the driveway in one photograph was black tarmac and in the other it was concrete block paving. Asked to express their preference, 81% of people said they preferred the house with the block-paved drive and only 10% preferred the black tarmac version.
Merrill Lynch Investment Managers (MLIM) has today announced the results of a poll that shows the Scots are more likely to save for their retirement than their English counterparts.
The British General Election of 2001 surprised few in its outcome, but almost everybody was surprised by the scale of the fall in turnout. While this is primarily of concern to those in the political world, it may also have wider lessons for companies in general as case study in apparent failure in marketing. In a paper delivered at the Research Show on 2 October 2001, Jessica Elgood and Roger Mortimore of MORI's Political Research team drew on a wide range of polling data surrounding the election to draw lessons from the election. Most of the data is set out, and discussed in detail, in Sir Robert Worcester and Roger Mortimore's newly published book on the election, Explaining Labour's Second Landslide (Politico's Publishing, 2001).
New MORI research commissioned by BAAF shows that 68% of people believe unmarried couples in stable long-term relationships should be eligible to adopt jointly
New research shows that, like their parents, today's children lead hectic lives and leave exercise at the bottom of a long list of 'things to do'
Pulse Check
Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.
In a new poll of Members of Parliament commissioned by MORI, it was found that 40% of MPs use Guardian Unlimited, far ahead of its nearest competitor, making it the most popular newspaper website among politicians. It was also found that almost half (49%) of Labour MPs turned to Guardian Unlimited as their online newspaper of choice.
Four out of five local residents support Birmingham International Airport (BIA), according to a public opinion survey carried out by MORI. Even where there are pockets of genuine concern, opinion is still positive and, on balance, there is much support for developing the Airport.
