Insights Hub

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• Consumers Publication

  ASI Digital event - the smart device revolution

  Mobile devices are becoming integral to our lives. Find out how Ipsos has developed innovative mobile apps and solutions to help you gain in the moment understanding of how people behave, respond and interact with your brand, advertising and word-of-mouth.

  13.09.12
• Royal Family & Monarchy Survey

  Public supports new Britannia to showcase Commonwealth trade opportunities

  More than half of Britons (56%) believe the proposal to build a Commonwealth Flagship to be appealing or very appealing, according to a recent poll for Clearline Communications.

  13.09.12
• Consumers Publication

  ASI Digital event - leveraging the social media paradox

  The people most important for growth are the least likely to engage with brands on social media. By understanding people's motivations for using different social media platforms, brands can turn this to their advantage - learn how.

  13.09.12
• Politics Survey

  Where are all the cyclists?

  Steven Hope explores SHS data to estimate Scotland's cycling potential

  13.09.12
• Consumers Publication

  ASI Digital event - the truth about digital and engagement

  From views to clicks, likes to tweets and everything in-between, the rapid growth of digital has been matched only by the proliferation of the metrics that measure it. Ipsos has developed Live Test, a truly innovative solution that helps you optimise the impact of your campaigns on the measures that really matter - helping optimise your creative and media planning to maximise the potential of your online activity.

  13.09.12

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Reputation Publication

  INTELLIGENCE: Strategic Social Media Listening

  Download the latest presentation on strategic social media listening as presented at our webinar on 12 September 2012.

  12.09.12
• Market Research Publication

  The Monarchy & The British: Listening In

  The story we tell in this paper uses social listening to provide a snapshot of how the British public experienced two very unusual weekends: The 2011 Royal Wedding and 2012 Diamond Jubilee.

  11.09.12
• Market Research Publication

  Taking Healthcare Market Research into the New Normal

  Read this whitepaper to learn how Ipsos Healthcare managed a physician panel for a medical devices manufacturer, offering the client many benefits including improved engagement.

  11.09.12
• Market Research Survey

  Whose health is it anyway?

  What roles do government, food manufacturers and retailers play in promoting healthy eating?Jonathan Weeks Ipsos Marketing discusses this in Brand Republic.

  10.09.12
• Sports Survey

  Superhuman Paralympians change view of disabled people

  Eight in ten (81%) British adults say that Paralympics 2012 has had a positive impact on the way disabled people are viewed by the public according to a new Ipsos poll.

  10.09.12
• Politics Survey

  What impact will national identity have on the outcome of the referendum?

  Christopher McLean looks at the the role of national identity in the independence referendum

  10.09.12