Insights Hub

All content

• Politics Survey

  'Season of mists and mellow fruitfulness'

  In her latest blog Louise Brice, Research Director, Ipsos ASI discusses how we have been inspired by the Olympics and Paralympics and the increasing popularity of fitness apps to help us reach our personal goals.

  21.09.12
• Consumers Publication

  Using Research for Effective Media Planning

  Content is king, but the importance of getting the media strategy right should not be underestimated. The plethora of choices can be daunting, but get it wrong and the power of great creative might not be maximised.

  21.09.12
• Politics Survey

  Filling the Olympic void...

  ... but watch out for the `Hotel Rwanda' effect! How LOVEFiLM has harnessed the power of Big Data to keep the customer satisfied. Claire Emes blogs in MediaWeek.

  21.09.12
• Politics Survey

  Ipsos Political Monitor September 2012

  Approval ratings for the government and all three main party leaders are down after the Olympics, with the September Ipsos Political Monitor showing Nick Clegg is hit with his worst ever ratings.

  19.09.12
• Politics Survey

  Conferences 2012: what's the big issue?

  Unemployment is becoming a more important concern for the electorate and is likely to be a big talking point at the party conferences over the next few weeks, says Ben Marshall in Public Finance magazine.

  18.09.12

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

  Subscribe

• Politics Survey

  Labels, damn labels and statistics

  Sara Davidson looks at the precieved labelling of individiuals through the use of quantitative data

  14.09.12
• Politics Survey

  The social dynamics of online forums

  Online forums cover diverse specialist subjects, yet they have many social characteristics in common. Eoghan O'Neill of Ipsos Digital points out some commonalities

  14.09.12
• Politics Survey

  Digital Mad Men: Turn on? Or click off?

  Ines Nadal of Ipsos ASI highlights in Campaign why digital media offers a great canvas to make compelling advertising that communicates, appeals, excites and entertains.

  14.09.12
• Politics Survey

  Fifty shades of opportunity

  Brands are realising that sex is no longer a dirty word, writes Karolina Drakic, associate director, Ipsos Marketing.

  14.09.12
• Consumers Publication

  Next Level: Observations on the UK gaming market

  The gaming market is facing a period of huge change. Is the industry ready for the 'Next Level'?

  13.09.12
• Consumers Publication

  Leveraging social media

  Social media offer brands a great opportunity to reach out to people and actively interact with them. Here are our top tips for social engagement.

  13.09.12