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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Consumers Survey

    Ipsos survey on television picture quality

    An Ipsos survey for AV Forums reveals that half (51%) of Britain's television owners don't make any adjustments to their TV picture after purchasing their set.
  • Politics Survey

    Think BR: Don't twist the numbers

    Measuring social media reactions to an event is an important way to evaluate a campaign, but a system of benchmarks is crucial to give the numbers meaning, writes Eoghan O'Neill in Brand Republic.
  • Politics Survey

    Majority of Scots support gay marriage

    The majority of Scots think that same-sex couples should have the right to marry, according to our latest poll for the Equality Network.
  • Politics Survey

    Personalised online radio is hitting the Big Time

    John Carroll, director, Ipsos MediaCT takes a quick look in MediaWeek at what Tesco's purchase of Peter Gabriel's We7 online radio station means for personalised online radio and traditional radio.
  • Satisfaction with the Queen at record high

    Nine in ten British adults are satisfied with the way the Queen is doing her job according to the latest Ipsos poll for the Queen's Diamond Jubilee
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Public Health Survey

    Public Perceptions of the NHS

    Since 2000, Ipsos has conducted a series of surveys about public perceptions of the NHS on behalf of the Department of Health. These are the findings of the Spring 2012 wave of the survey.
  • Politics Survey

    Everybody wants to be on TV?

    As Twitter enters the TV advertsing arena, Tara Beard-Knowland of Ipsos ASI asks in Campaign: have they chosen the right media for their target market?
  • Politics Survey

    Ipsos Political Monitor June 2012

    The Ipsos Political Monitor shows continued loss of public confidence in their economic outlook and in George Osborne as Chancellor.
  • Public opinion Publication

    Public Perceptions of the NHS and Social Care Survey

    Since 2000, Ipsos has conducted a series of surveys about public perceptions of the NHS and social care on behalf of the Department of Health. This report details the findings of the December 2011 wave of the survey.
  • Politics Survey

    I wouldn't put that in my mouth

    Jon Weeks of Ipsos Marketing looks at extreme examples of flavour innovation in Marketing magazine and asks - would you put this in your mouth?
  • Politics Survey

    The Winner Takes it All

    Data from Ipsos's mobile passive measurement study suggests the early (angry) bird gets the worm, writes Ipsos ASI's Louise Brice in MediaWeek.