Ipsos’s i:omnibus was commissioned by the Energy Saving Trust to conduct a survey on public perception and understanding of various aspects relating to energy saving, government energy schemes and household appliances.
Specifically, the study asked questions around respondent behaviour and usage of household items, awareness of the government’s Feed-in-Tarriff, the renewable heat tariff and if the household had any draught, mould, condensation or damp problems.
The research has been used for Energy Saving Trust’s public opinion tracker known as the UK Pulse.
Technical NoteThe research was conducted online by Ipsos between 15th and 18th July 2014. The questions were asked of 2,060 Ipsos online panel members aged 16-75 across the United Kingdom. The data has been weighted to the national profile of the UK population.
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Scottish public support for improving the energy efficiency of homes and businesses and investing in renewables is higher than it is in Great Britain as a whole, according to new Ipsos polling in Scotland.