Encouraging Home Broadband Adoption Research Report
More than a fifth of all adults in the UK are still completely excluded from the internet, according to new BBC research conducted by Ipsos and Essential Research into ways of tackling Britain's digital divide.
Delivering the benefits of emerging communications technologies and services is one of the core public purposes of the BBC. Earlier in 2009, the BBC was invited to play a leading role in driving interest in broadband take-up as part of the government activity that led to publication of the Digital Britain report.
This research, prepared by Ipsos and Essential Research, forms part of the BBC's response to that call, along with a revised and more prominent BBC media literacy strategy and the appointment of the BBC's first Online Access Champion, along with a Head of Media Literacy. The research sought to understand more about those in the population who do not use the internet, why they are not online and what the BBC and others could do to encourage adoption of the internet at home.
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