| By 4:1, British football fans support a new European Super League. | |
| In a new MORI poll, 70% of British football fans say that replacing the current UEFA club competitions with a midweek European Super League would be "a good thing". Only 18% are against. | |
| The Super League's proposals have wide appeal to fans. Seven out of eight fans (87%) support the idea of more European club matches on terrestrial television, 86% would like to see professional referees. | |
| By virtually 2:1, fans support the management of club competitions switching from UEFA to a new professional organisation owned by the clubs (55% support, 29% oppose). | |
| Younger fans are especially positive to a European Super League. Among 15-24 year old fans 80% think it is "a good thing", and 74% want more frequent matches between Europe's top clubs. | |
| Support for the European Super League is as strong among women (71%) as among men (69%). There is no difference in views between those who have satellite / cable television, and those who do not. | |
| The support of fans is dependent on the Super League "pledges", including midweek fixtures that do not interfere with domestic league and cup competitions, more matches on terrestrial television, qualification based on merit and more money returned to youth and grass-roots football. | |
| With those conditions, the European Super League enjoys overwhelming support to replace the current UEFA competitions. |
Technical details
MORI interviewed a nationally representative sample of 1,061 football fans in 159 sampling points across Britain between 14-17 August 1998 for Brunswick PR, on behalf of Media Partners. Football fans are defined as those who watch football on television at least once a month (excluding the World Cup) or who would be interested to watch matches between the top European clubs.
