Fulham Residents Survey

7 in 10 local residents do not object to stadium plan

  • Results are based on interviews with 500 residents aged 16+.
  • Interviews were carried out face-to-face, in home across 35 sampling points over 12 Wards in Fulham
  • Fieldwork was conducted between 8 - 23 January 2000
  • A representative quota sample was interviewed with quotas set by age, sex and working status.
  • Results are weighted by age, sex and working status to 1991 census data for the Wards covered.
  • Where results do not sum to 100, this may be due to multiple responses, computer rounding or the exclusion of don't knows/not stated.
  • An asterisk (*) represents a value of less than half of one per cent, but not zero.
  • Results are based on all respondents unless otherwise stated.

MORI comment

MORI has seen two press releases about the survey. One is headlined "7 in 10 local residents happy with Fulham stadium plan" which we do not feel fairly reflects the results from the question used in the survey. This assertion is based on the assumption that those who neither support nor oppose or don't know are "happy" with the proposals. This is in contrast to the headline used in the other version of the press release - "7 in 10 local residents do not object to stadium plan". We feel that is a fair reflection of the results.

Q1 Thinking about this neighbourhood, on the whole, how satisfied or dissatisfied are you with it as a place to live?

  %
Very satisfied 55
Fairly satisfied 37
Neither satisfied nor dissatisfied 3
Fairly dissatisfied 3
Very dissatisfied 1
Don't know 0

Q2 What do you consider are the biggest problems in this area? Anything else?[IF FOOTBALL CROWDS/NOISE THEN PROBE FULHAM OR CHELSEA?]

  %
Lack of parking spaces 27
Too much traffic/traffic congestion 25
Crime in area 8
Too much litter/poor street cleaning 7
Expensive parking 5
Lack of leisure/sports facilities 5
Crowds/noise at Chelsea Football Club/Stamford Bridge 5
Poor/expensive public transport 4
Young people hanging around 4
Crowds/noise at Fulham Football Club/Craven Cottage 4
Noise from planes to/from Heathrow 3
Lack of facilities for young people 3
Too much dogs mess 2
Lack of affordable housing for local people 2
Poor local shopping facilities 2
Lack of green spaces 2
Graffiti 2
Lack of Jobs/High unemployment 1
Poor schools/educational standards 1
Drugs 1
Poor library services 1
Poor refuse collection 1
Possible re-development of Fulham Football Club 1
Bad neighbours 1
Lack of community spirit 1
Pollution 1
Poor street lighting 1
High council tax 1
Motorbike nuisance 1
Poor services for the elderly *
Poor local health services *
Other 5

Nothing in particular 25
Don't know/not stated 8

Q3 On a different subject, how much, if anything, do you know about the proposals to develop Fulham Football Club's stadium?

  %
A great deal 8
A fair amount 23
Not very much 28
Heard of but know nothing 16
Never heard of 25
Don't know 1

Q4 And from what you know, or may have heard, to what extent do you support or oppose the proposed re-development of Fulham Football Club's stadium 'Craven Cottage'?

  %
Strongly support 11
Tend to support 20
Neither support nor oppose 33
Tend to oppose 11
Strongly oppose 18
Don't know 8

Q5 Why do you say you support the re-development? Any other reasons?Base: All who support re-development (150)

  %
Will be good for area 41
Want Club to remain in Fulham 36
Need to expand to compete with big clubs/play in Premiership 27
Am a Fulham supporter 24
Want modern/safe/well-equipped stadium 11
Will create jobs 10
Want better facilities that new stadium will bring (restaurant, cafй, gym) 10
Re-opening of the Thames Path 3
Like sport 2
Like football 1
Other 12

Nothing in particular 1
Don't know/not stated 2

Q6 Why do you say you oppose the re-development? Any other reasons?Base: All who oppose re-development (151)

  %
Increased traffic 64
Parking problems 44
Noise - football crowds 44
Over-development 24
Impact on Bishop's Park 15
Height of stadium 13
Nature/character of stadium/eye-sore 13
Football violence/hooligans 12
Noise -other events at ground 9
Don't need to re-develop/Fulham is small club 9
Impact on River Thames 7
Demolition of the Cottage 4
Impact on Stevenage Road area 4
Disruption to local community 4
Conservation area/impact on wildlife 3
Increased litter 3
Dislike change/will change character of area 3
Non-football facilities 3
Effect on house prices 2
Other 12

Nothing in particular 0
Don't know 0

Q7 I am now going to read out a number of things that local people have said about the proposed re-development of Fulham Football Club's stadium. Please tell me the extent to which you agree or disagree with each.

  Strongly agree Tend to agree Neither agree nor disagree Tend to disagree Strongly disagree Don't know
  % % % % % %
The re-development will create many new jobs in the area 10 40 16 18 8 8

Fulham Football Club would need to cover some of the costs of re-development by allowing another Football Club to also use the new stadium. 6 23 33 16 9 14

The current stadium needs to be redeveloped for Fulham Football Club to compete with top English clubs 21 32 20 11 6 11

The proposed re-development will lead to too much traffic on matchdays 43 33 10 8 2 4

The improved facilities in the re-development will benefit the local community (e.g. gym, restaurant, cafй) 13 27 18 21 14 6

The proposed re-development will mean crowds that are too large for the area 35 29 14 15 2 4

The proposed re-development of the stadium will be an eye-sore 13 14 23 23 12 16

Q8 Fulham Football Club have said that if they do not obtain permission to re-develop the existing ground, then they may move out of Fulham altogether. To what extent do you support or oppose the Football Club moving away from Fulham?

  %
Strongly support 12
Tend to support 9
Neither support nor oppose 29
Tend to oppose 23
Strongly oppose 23
Don't know 4

Q9 How well informed do you feel about the proposed re-development of Fulham Football Club's Stadium?

  %
Very well informed 9
Fairly well informed 22
Not very well informed 35
Not at all informed 33
No opinion 1

Q10 From which, if any, of these sources have you received most of your information about the proposed re-development of Fulham Football Club's stadium?

Q11 And how would you prefer to receive information about the proposed re-development of Fulham Football Club's stadium? If you want, you can choose sources that you already use.

  Q10 Q11
  % %
Word-of-mouth 40 6
Local newspapers 35 30
Leaflets delivered to your door 20 50
Fulham Football Club 12 14
Local television 11 18
"Fulham Alliance" 11 4
Residents'/Tenants' Associations 9 6
Outdoor posters and banners 6 6
"Fulham United" 6 2
Public meetings 5 7
Local radio 3 7
Leaflets and noticeboards in libraries 3 7
Teletext 2 3
Leaflets and noticeboards in Council offices 2 3
Via the Internet 2 5
Phoning the Council 1 3
Leaflets and noticeboards in leisure centres * 3
Other 4 3

None - don't get/want information 24 9
Don't know 1 3

Q12 Who would you first contact if you wanted to express your views about the proposed re-development of the Football stadium?

  %
Local Council offices 48
Fulham Football Club 13
MP 11
Local Councillor 10
Local newspaper 8
Residents'/Tenants Association 2
"Fulham United" 1
"Fulham Alliance" 1
Other 4

Don't know 9

Q13 Have you seen any pictures like this one showing what the proposed re-development will look like?

  %
Yes 22
No 70
Don't know 8

Q14 Which of these aspects of the proposed re-development were you aware of before this interview?

  %
Increased capacity to 30,000 45
Gymnasium facilities 25
Restaurant 25
Opening of the Thames Walk to all residents 23
Cafй 23
Increased facilities for after-school clubs 14
None of these 46
Don't know 1

Q15 If the Thames Walk was extended so that you could walk the entire stretch of the River between Hammersmith Bridge and Putney Bridge, would this make you more or less likely to use the Walk, or would it make no difference?

  %
More likely 56
Less likely 1
Make no difference 41
Don't know 2

Q16 How interested would you be in using the improved facilities that would be included in the proposed re-development of the football stadium? By this I mean the gymnasium, restaurant or cafй.

  %
Very interested 11
Fairly interested 31
Not very interested 19
Not at all interested 37
Don't know 1

Q17 From what you know or may have heard, which, if any, of the following activities is Fulham Football Club involved in?

Q18 Which, if any of these activities have you or other people in your family personally been involved in with Fulham Football Club?

  Q17 Q18
  % %
Work with charities (e.g. adventure playground in Bishop's Park) 24 2

Work in schools (e.g. football coaching for children, promoting anti-racism) 38 9

Environmental work (e.g. working with the community to maintain the river and open spaces) 12 1

None of these 33 83

Don't know 24 7

Q19 How important, if at all, do you think it is for a football club like Fulham to work with the community in these different ways?

  %
Very important 62
Fairly important 30
Not very important 4
Not at all important 1
Don't know 3

Q20 Would you describe yourself as a supporter of Fulham Football Club or not?

  %
Yes, supporter 29
No, not supporter 70
Don't know 1

Q21 Have you ever been to Craven Cottage to see Fulham Football Club play a match?

  %
Yes 33
No 67
Don't know/can't remember 0

Q22 Finally, can I just check, to what extent do you support or oppose the proposed re-development of Fulham Football Club's stadium?

  %
Strongly support 19
Tend to support 25
Neither support nor oppose 24
Tend to oppose 11
Strongly oppose 17
Don't know 3

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