Home Energy Omnibus Research

Nearly half of people (48%) would be more likely to install energy saving devices in their homes if they were offered some help, a new survey commissioned by environmental charity Groundwork has found. The Ipsos survey, which asked 1,009 people in Great Britain about energy efficiency in their homes, found that 23% of people who did not have loft insulation would be more likely to invest in it if they received a home visit from an energy advisor. A local advisor could offer guidance, help on accessing grants and support finding reliable organisations to carry out the work. The survey also found that people without draught proofing of doors or windows would be more likely to have it installed if they received help either from a home visit from a local advisor (20%) or a friend to help them do it themselves (30%). Tony Hawkhead, Chief Executive of Groundwork, which has been working with communities for nearly thirty years, said, "These statistics indicate that people really want to do their bit and reduce their carbon footprint, but need some assistance to take action. "What is required is a network of experienced advisors, skilled in providing support to communities, to help them navigate the red tape and paperwork. People want to save money and reduce their carbon - let's make it as easy as possible for them to do so. And in this cold spell, saving heat - and money - is more important than ever. " Personal recommendation is key to deciding who to use if work is needed. Nearly a third (31%) of those without cavity wall insulation said they would prefer to use a company recommended by a friend or relative if they were to have the work done, and 27% of those without loft insulation said the same. A contractor provided by an energy company was less favoured, with just 13% of those without cavity wall insulation and 8% without loft insulation preferring this option. Tony Hawkhead commented, "People want someone they can trust to work in their homes. Despite the fact energy companies offer subsidies, they are still not a popular choice, perhaps because they are perceived as having a vested interest in customer's energy use. "Groundwork has been helping vulnerable people reduce their bills and get more heat for their money for several years now. They appreciate a familiar face and someone who can explain their options and help them organise the work."

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• Download the full computer tables (PDF)

Technical note:

• Number of respondents: 1,009 respondents aged 18+ in GB.
• Interviews were conducted via the telephone omnibus from December 11th - 13th 2009
• Data weighted to the known population of GB adults aged 18+: Weighted on Gender, Age, Region, Social Grade and Working Status
• Where results do not sum to 100%, this may be due to computer rounding, multiple responses, or the exclusion of "don't know" categories.