How is Britain seeing in the New Year?

Three in ten (30%) Britons will see in the New Year at a gathering with their close friends and family according to a new poll from Ipsos. One in four (26%) say they would see midnight with an alcoholic drink while one in five Britons (22%) will spend the midnight moment alone with their partner. Meanwhile, one in ten (11%) will be watching fireworks. Overall, around four in ten (37%) Britons will be staying at home for New Year’s Eve as one in five (21%) go out to the home of a friend or family member.

New Year’s Eve is not for everyone though with one in ten (11%) saying they will not be staying up until midnight and will be asleep as 2013 begins.

Technical Note

Global @dvisor is a monthly online survey conducted by Ipsos via the Ipsos Online Panel system in 24 countries around the world. For the results of the survey presented herein, an international sample of 18,000 adults age 18-64 in the US and Canada, and age 16-64 in all other countries, were interviewed. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Indonesia, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey, where each have a sample approximately 500+. The survey was conducted between 2nd and 16th October, 2012. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to the most recent country Census data, and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-3.1 percentage points for a sample of 1,000 and an estimated margin of error of +/- 4.5 percentage points 19 times out of 20 per country of what the results would have been had the entire population of adults in that country had been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.