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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Politics Survey

    Issues Don't Count (As Much As They Should)

    Politicians and pundits alike decry that 'this election should be about the issues'. Yet personalities intrude. In the four-sided tetrahedron that drives my model of voting behaviour, 'values' count for most, as roughly 80% of the public have their mind made up before any election is called, and most of them don't change the habits of a lifetime, in the aggregate.
  • Politics Survey

    General Election 2001 : Comparing The Parties

    The answers to three questions included on the MORI survey being published in The Times tomorrow reveal a good deal about the public attitudes to the state of the parties, and go some way to explaining the cavernous gap that still exists between the parties (and which, indeed, may even have widened slightly in the last week).
  • Politics Survey

    General Election 2001 - Election Digest

    Election Digest
  • Politics Survey

    General Election 2001 : North Of The Border

    With three polls now in from Scotland, we can take a brief look at the electoral scene north of the border. (Not that you would know there have been any polls in Scotland from reading the London-based newspapers.) As the first post-devolution election, it will be fascinating to see how, if at all, the existence of the Scottish Parliament affects voting patterns, turnout, and the concerns which Scottish voters raise with their candidates.
  • Politics Survey

    Voodoo Polls

    Daily it seems we are confronted, confounded and sometimes infuriated by these phone(y) polls, fax polls, phooey polls and my collective name for them, 'Voodoo Polls'.
  • Politics Survey

    General Election 2001 : The Gender Gap

    In Saturday's Guardian Yvonne Roberts report discussed the "gender gap" in voting, arguing that women are not served well by the political system, and quoting research by Harriet Harman and Deborah Mattinson.