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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

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Be Distinctive Britain

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  • Economy Survey

    Price Is Not The Key Factor In Consumers' Interpretation Of Value For Money

    With many households looking to hit the shops over this bank holiday weekend for items such as televisions and fridge freezers, new research from on-line electrical retailer value-direct.co.uk shows that 'no hidden costs' is as important as 'lowest price' in consumers' interpretation of value for money when buying electrical goods.
  • Economy Survey

    Retailers Told - Sort Out Your Pricing Claims

    Consumers have had enough of confusing pricing policies and misleading value claims, says on-line electrical retailer value-direct.co.uk. In a new report issued today - 'Clarity begins@home, a call for clarity of pricing on the high street and on the web', value-direct.co.uk is calling for clarity of pricing both on the high street and on the net and value-direct.co.uk is urging the government to take a closer look at how prices are displayed both on and off-line.
  • Economy Survey

    Two Million People Are Now Managing Their Money On The Web Dispelling Fears Of Internet Security

    Boom and bust in the internet industry and constant fears about security have done little to prevent the rise of people buying financial products on line according to a new MORI Financial Services poll commissioned by Screentrade, the UK's first on-line insurance supermarket. 2 million people are now purchasing or arranging their finances on line, an increase of 11% from just six months ago.
  • Politics Survey

    Report Card

    Across the country as I write, schoolchildren are receiving the examination results that assess their performance over the last couple of years in each of the subjects. (Well, except in Scotland, but that is a different story.) It seems an appropriate point at which to draw up a similar report card for the government. In which policy areas does the public feel it has passed, and in which has it failed? Or rather, since "value added" seems to be the preferred benchmark these days, in which policy areas has it improved its standing since it was elected, and in which has it lost out? And, for those issues where the Opposition has scored hits, has the result merely been to damage Labour credibility or also to convince the electorate that the Conservatives (or, indeed, Liberal Democrats) might do a better job?